Social Media Strategy and management for Celebrate Africa Tours
Project scope
Categories
Digital marketing Social media marketing Marketing analyticsSkills
target audience social media trends web traffic social media analytics marketing social media strategy tiktok social media management social media managementCelebrate Africa Tours Inc. aims to enhance its online presence and engagement through effective social media management. The company seeks to attract more tourists by showcasing the rich cultural and natural beauty of Africa.
The project involves developing a comprehensive social media strategy that aligns with the company's brand and marketing goals. Learners will analyze current social media trends, identify target audiences, and create engaging content tailored to various platforms such as Instagram, Facebook, TikTok and X.
The project will also include setting measurable objectives for increasing followers, engagement rates, and website traffic. By applying classroom knowledge of digital marketing and social media analytics, learners will help Celebrate Africa Tours Inc. strengthen its online footprint and connect with potential customers.
The project deliverables include a detailed social media strategy document outlining key objectives, target audience profiles, and content plans for each platform. Additionally, learners will create a content calendar for a month, including sample posts and visuals.
A report analyzing current social media performance and recommendations for improvement will also be provided. The final presentation will summarize the strategy and highlight key insights and proposed actions.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
We are a multi-destination travel agency in Vancouver, BC that offers travel packages and experiences (group tours, family vacations, honeymoons, etc) to 26 African countries.
Clients can purchase existing travel packages or customize travel experiences based on their unique needs and interests.
Sustainability and cultural responsibility are our core-values and unique selling points. Our suppliers are carefully selected in alignment with these values. We collaborate with women and youth-owned travel companies in all 26 countries to create more economic opportunities for these groups and ensure that revenue generated benefits local communities.
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