International Expansion of Dan's Farmaroot - DF Energy product
Project scope
Categories
Supply chain optimization Market research Market expansion Marketing strategySkills
digitization strategic planning supply chain logistics market analysis risk mitigation marketing analysis international business operationsDansFarmaRoot is seeking to expand its operations into international markets, and requires a strategic plan to guide this expansion. The project involves conducting a thorough internal analysis of the company's resources and capabilities to identify strengths and areas for improvement. Learners will perform an international market analysis using both secondary and primary data to identify potential markets for entry. The project will also include a marketing analysis, focusing on digitization and e-commerce strategies to effectively reach new customers. Additionally, learners will assess supply chain logistics and develop a compliance and risk mitigation plan to ensure smooth operations in new markets. The goal is to create a comprehensive and actionable market entry strategy that aligns with DansFarmaRoot's objectives and resources.
- final report
- final presentation
The final deliverables will include:
- International Business Expansion and Strategy Action Plan written report.
- A 15-20 minute presentation summarizing key findings with a Q&A session at the end of Semester in Week 13.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
DansFarmaRoot is an innovative Canadian Ginseng farm-to-table nutraceutical company committed to enhancing daily performance and well-being through natural, effective, and scientifically supported supplements.
Our dedication to quality starts at the source with Canadian-grown ginseng, ensuring the highest potency and purity in every product. Leveraging cutting-edge AI technology, our flagship, award-winning product, DFENERGY, sets a new benchmark in the health and wellness industry.
Our commitment to innovation is exemplified by our record-setting onboarding of University co-op students, who infuse our team with fresh ideas and cutting-edge strategies.
At DansFarmaRoot, we are not just revolutionizing the health and wellness industry; we are setting a new standard for how small businesses integrate AI into their ecosystems.