InPower App Social Media Marketing

Closed
InPower
Vancouver, British Columbia, Canada
Razan Talebian
She / Her
Founder, CEO
(42)
1
Project
Academic experience
120 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Advertising Public relations Search engine optimization Marketing strategy Social media marketing
Skills
marketing strategies target audience scheduling social media marketing search engine optimization
Details

The main goal for the project is to effectively run the social media accounts for InPower App on LinkedIn, Facebook, and Instagram. The marketing strategy is already complete, so the focus will be on implementing and managing the strategy to engage with the target audience and promote the upcoming launch of the dedicated app. Also SEO, and Public Relations.


This will involve several different steps for the person in charge of running the social media accounts, including:


- Creating and scheduling engaging content tailored to the target audience.


- Managing and moderating interactions and discussions on the social media platforms.


- Analyzing and reporting on the performance of the social media accounts.


- Collaborating with the marketing team to align social media efforts with the overall marketing strategy.


- Engaging with the community and fostering a supportive and nurturing online environment.


-Sourcing and building connections with talent


Deliverables

The tasks that the person running the social media accounts will need to complete to achieve the project goal include:


- Regularly scheduled and engaging social media posts on LinkedIn, Facebook, and Instagram.


- Active engagement with the community, including responding to comments and messages.


- Monthly reports on the performance of the social media accounts, including key metrics and insights.


- Collaboration with the marketing team to ensure social media efforts align with the overall strategy.


- Creation and implementation of strategies to foster a supportive and nurturing online environment.


Mentorship

24/7 communication available with the Founder and CEO, an abundance of supporting documents and materials, and volunteer researches on hand if needed

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Good health and well-being

About the company

Company
Vancouver, British Columbia, Canada
2 - 10 employees
Technology, Education, Non-profit, philanthropic & civil society, Marketing & advertising
Representation
Women-Owned Neurodivergent-Owned Community-Focused

What is InPower?
InPower is a safe and inclusive social platform designed for all, no matter where you're from. Unlike traditional social media, InPower focuses on emotional intelligence, personal growth, and meaningful conversations instead of negativity and division.

How InPower Works
🌱 A Positive Social Media Alternative – A space where users connect, support each other, and grow together.

πŸŽ“ Badges & Certifications – Earn verified badges by developing essential social and emotional skills like conflict resolution, leadership, and effective communication.

πŸ€– AI-Powered Support – An emotionally intelligent chatbot provides guidance, resources, and a safe space for users to express themselves.

πŸ’‘ Community-Led Learning – Instead of punishing mistakes, InPower offers educational tools and resources to help users learn and improve.

πŸ‘₯ Expert-Led Groups – Join discussions, workshops, and mentorship programs led by psychologists, coaches, and professionals.

InPower is more than just a social media platformβ€”it’s a movement towards a kinder, more emotionally intelligent online world. πŸš€