DansFarmaRoot Digital Marketing Enhancement Project

Closed
DansFarmaRoot
Toronto, Ontario, Canada
Owner
(68)
4
Project
Academic experience
120 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Advertising Digital marketing Search engine optimization Marketing strategy Social media marketing
Skills
facebook advertising digital marketing advertising campaigns off-page optimization (seo) online advertising brand awareness marketing auditor's report instagram advertising social media content
Details

DansFarmaRoot aims to significantly enhance its online presence and optimize its digital marketing strategies to boost brand awareness, engagement, and sales. The project involves developing a comprehensive digital marketing strategy tailored to DansFarmaRoot’s unique value propositions and target demographics. The strategy will encompass multi-channel approaches, including social media, content marketing, email marketing, and online advertising. The project also includes creating and implementing a social media marketing plan to increase brand visibility and engagement on platforms such as Instagram, Facebook, Twitter, and LinkedIn. Additionally, targeted advertising campaigns will be designed and executed on platforms like Google Ads, Facebook Ads, and Instagram Ads, focusing on promoting DansFarmaRoot's flagship products. Finally, a comprehensive SEO audit will be conducted, followed by the implementation of on-page and off-page SEO strategies to improve search engine rankings and increase organic traffic.

Deliverables

- A comprehensive digital marketing strategy document tailored to DansFarmaRoot’s unique value propositions and target demographics.


- A detailed social media marketing plan, including a content calendar with posts, stories, and campaigns.


- Executed advertising campaigns on Google Ads, Facebook Ads, and Instagram Ads, with a focus on promoting flagship products.


- A comprehensive SEO audit report and implemented on-page and off-page SEO strategies to improve search engine rankings and organic traffic.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes
Good health and well-being

About the company

Company
Toronto, Ontario, Canada
2 - 10 employees
Consumer goods & services, Food & beverage, Marketing & advertising, Sales, Trade & international business

DansFarmaRoot is an innovative Canadian Ginseng farm-to-table nutraceutical company committed to enhancing daily performance and well-being through natural, effective, and scientifically supported supplements.

Our dedication to quality starts at the source with Canadian-grown ginseng, ensuring the highest potency and purity in every product. Leveraging cutting-edge AI technology, our flagship, award-winning product, DFENERGY, sets a new benchmark in the health and wellness industry.

Our commitment to innovation is exemplified by our record-setting onboarding of University co-op students, who infuse our team with fresh ideas and cutting-edge strategies.

At DansFarmaRoot, we are not just revolutionizing the health and wellness industry; we are setting a new standard for how small businesses integrate AI into their ecosystems.