Strategic Prospecting Plan
Project scope
Categories
Market research Product or service launch Sales strategy Marketing strategySkills
target market sales prospecting sales researchTo become a proactive sales team, we need assistance developing an outreach process. We would like to equip our sales team with a plan that guides them in researching new prospects, identifying key contacts, and reaching out with compelling messages. We would like you to create a simple step-by-step strategy for prospecting in our target market.
The project may include, but is not limited to:
- Identifying new potential accounts that align with our current customer base.
- Compiling relevant market information.
- Building a customizable outreach script.
- Creating a simple tracking framework, including metrics, for measuring outreach success.
The final project deliverable is a report including research, analysis, and recommendations. It should assist our sales team in successfully prospecting within our target market with actionable recommendations that will increase sales conversions.
This is a new product launch and with a background of international sales and marketing , owning a business for over 20 years, I am always open to help explore student's ideas, questions, ....
About the company
Koda Financial Architects is a financial and Tax services company however, this project is NOT for that company. The project is brand new, launching and promoting a non-fiction book, called Papilio. As a graduate 30 years ago, In Belgium, I dreamt about traveling and learning about the freedom the American people always talk about. I left on August 3rd, 1990, with the intention to do a world trip. I kept a diary to record my adventures. Instead of a journey to place, it became a journey of life exploration.