Cross-Checks Background Reporting Inc., a startup specializing in comprehensive background checks, seeks to enhance its digital presence. The goal of this project is to develop a strategic plan that leverages digital marketing channels to increase brand awareness and customer engagement. The project will involve analyzing current market trends, identifying target audiences, and recommending effective digital marketing strategies such as social media campaigns, content marketing, and By applying classroom knowledge of marketing principles, learners will help Cross-Checks establish a strong foothold in the competitive background reporting industry.

The deliverables for this project will include a comprehensive digital marketing strategy document tailored for Cross-Checks Background Reporting Inc. The strategy document will outline recommended marketing channels, target audience profiles, and proposed campaign ideas. These deliverables will provide a clear roadmap for Cross-Checks to enhance its digital presence and public relations efforts effectively.