Cross-Checks Background Reporting Inc. aims to enhance its digital presence and marketing strategies to better serve its diverse clientele. The project involves a thorough analysis of the company's current website SEO rankings, homepage content, and overall design to identify areas for improvement. Additionally, the team will gather insights and provide recommendations on whether to focus on advertising the company as a whole or to market individual packages separately, considering their distinct target audiences. Finally, the project includes conducting user testing on a new digital product and delivering a detailed analysis of the results. The goal is to apply classroom knowledge in digital marketing, SEO, and user experience to provide actionable insights that can help Cross-Checks Background Reporting Inc. optimize its online presence and marketing efforts.

- A comprehensive report on the current SEO rankings, homepage content, and overall design of the website, including specific areas for improvement.

- A strategic marketing recommendation report detailing whether to focus on brand-building or marketing individual packages, supported by data and insights.

- A detailed user testing report for the new digital product, including analysis of user feedback and actionable recommendations for improvement.