RF circuitry marketing strategy/plan
Closed
Vista, California, United States
Project
Academic experience
100 hours per learner
Learner
Anywhere
Intermediate level
Project scope
Categories
Communications Market research Marketing strategy MediaSkills
marketing strategies semiconductors millimeter waves 5g technology marketing wireless communications radio frequency electronic circuitsWe have developed novel circuitry for 5G mm-wave wireless communications. We would like to license the technology into new semiconductor products and offer design services to help integrate it into new products. The project includes:
- analysis of the RF semiconductor space to identify potential licensees for the technology
- identification of appropriate contacts at the identified companies, where possible
- critique of current marketing materials
- suggestions and development of additional marketing materials
- analysis of appropriateness of potential marketing methods - e.g., direct contact of individuals, email, LinkedIn, website, etc.
- plan for marketing the technology and design services
No deliverables exist for this project.
About the company
Company
Vista, California, United States
Telecommunications, Technology
WiLAN develops and commercializes innovative patented technologies, manages intellectual property and licenses these inventions to corporations.