Stop the Bleed: Social Media Campaign and Market Expansion Strategy

Canadian Interactive Training Facilitators has recently been approved by the US Department of Defense to provide the Stop the Bleed training program in Saskatchewan. This program aims to reduce deaths from blood loss during major emergencies such as industrial and farming accidents, explosions, and mass casualty events. The marketing materials and course content are already prepared. The project requires a team to develop a comprehensive social media campaign strategy to promote the program and create a market expansion report to identify potential growth opportunities for the company's training services. The goal is to increase awareness and enrollment in the Stop the Bleed program while exploring new markets for future expansion.