Competitive Analysis

Our company has been serving thousands of customers since 2020. Developing a comprehensive market research project for the real estate software industry involves understanding the competitive landscape, market trends, and the target audience. This will help us develop clarity on our competitive advantages and optimize our marketing strategy. We would like to collaborate with students to conduct a competitive analysis of our business. This will involve several different steps for the students, including and not exclusive to: Familiarizing themselves with our company, our industry, products, and target market. Identifying current and potential future competitors. Creating a matrix identifying features that are similar and different between companies. Summarizing our competitive advantages and disadvantages relative to the competition identified. Recommending how our company can differentiate itself through products / services and messaging.