Marketing Plan.

We like to know how we can maximize different channels and what will work best for us. The main questions we’d like students to help us answer are in the following areas: Describe consumer behavior and the means of achieving a “customer-driven” business. Apply the concepts of market segmentation, target marketing, and positioning. Apply branding strategies for goods and services. Determine strategies for developing new products and services that are consistent with evolving market needs. Develop pricing strategies that take into account perceived value, competitive pressures, and corporate objectives. Develop strategies for the efficient distribution of products and services. Develop a promotion-mix for marketing a product or service based on an identified target market. Employ marketing research tools. Develop a marketing plan for an existing or new product or service.

Marketing Plan

We like to know how we can maximize different channels and what will work best for us. The main questions we’d like students to help us answer are in the following areas: The Marketing Plan 1. Executive Summary 2. Company Description 3. Strategic Focus and plan Mission/Vision Goals Core Competency and Sustainable Competitive Advantage 4. Situation Analysis SWOT Analysis (Internal Strengths and Weaknesses, Management, Offerings, Marketing, Personnel, Finance, Manufacturing, Research and Development (R & D), External Opportunities and Threats, Consumer/Social, Competitive, Technological, Economic, Legal/Regulatory) Industry Analysis Competitor Analysis Company Analysis Customer Analysis 5. Market-Product Focus: Marketing and Product Objectives Target Markets Points of Difference Positioning 6. Marketing Program Product Strategy Price Strategy Promotion Strategy Place (Distribution Strategy) 7. Financial Data and Projections Past Sales Revenues Five-Year Projections 8. Organization 9. Implementation 10. Evaluation and Control

Business to Business Marketing Strategy

We like to know how we can maximize different channels and what will work best for us. The main questions we’d like students to help us answer are the following: Analyzing our current marketing strategies and tactics Preparing a B2B marketing plan for our business Developing a Value Proposition for our company/brand Analyzing our sales by customer segment to identify key opportunities for future growth A review and analysis of our current customer management practices