Barrington OPS - Expansion of Online Training Offering

PROJECT DESCRIPTION: We want to expand our online training offering using a tool that's new to us, BrightSpace. We have delivered our training offerings in-person and with a live instructor on Teams/Zoom, but we believe there's an opportunity to build many of our courses without a live instructor. We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new offering. Initial questions to brainstorm include, but are not limited to: 1. What is our target market? How do we position the training (and our company)? 2. How do we establish our brand: Build awareness, create relevance, acquire customers, and defend any early success? 3. Who are our closest competitors and how do we differentiate ourselves? 4. How can we organize our marketing around a "trigger" that creates urgency and makes timing for the offer perfect? We also need insights into our training material itself and how it can be enhanced to align with best practices in online learning and adult education. Our team, Barrington OPS, is a small team of six with Barrington Consulting Group that works very closely together with the goal of increasing private sector business for the company. We focus on Lean Six Sigma, continuous improvement, and personal productivity. We're a small but diverse team of highly motivated individuals. You will love working with us because we love working with students. We're constantly experimenting with our services and trying new things. We almost always have a co-op student on our team and realize the insights and value that can come from students. You will have autonomy in your work and our team will always be available for advice and guidance as you go. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE? 5 TIME COMMITMENT PER STUDENT: 70 hours KEY PROJECT ACTIVITIES: Market research for online learning/training Best practice research for online learning / adult education Develop go-to market strategy Create marketing materials Review our course offering and provide feedback IDEAL ROLES/RESPONSIBILITIES: Market Researcher / Marketing Analyst (3) Adult education / online learning researcher (1) Designer (1) PROJECT MENTOR NAME: Robert Newcombe

Firestitch - Digital Content Marketing

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Firestitch designs & builds tailored business applications for our clients. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? 1 TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 30, 50 or 70. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Content creation (Canva/Photoshop) Write blog articles, email newsletters/sequences and other content pieces on assigned topics Assist with a social media video launch to promote our organization Evaluate recent successful user-generated campaigns, preferably in our sector Identify media outlets that are most beneficial to share our story IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS: A student or team with excellent writing and video skills would be the ideal candidate for this project. Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Digital Marketing Strategy IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI: (English/Français) English PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Adam LeMaitre

Building Black Youth Foundation's Design Development Virtual Project

The Building Black Youth Foundations Design Development Project Team size: 5-10 students, or flexible Project time length: TBD Project weekly schedule : TBD, 1 weekly 30-40 min meeting, or flexible Project daily schedule: TBD Project goals : To assist in developing graphic designs, logos, illustrations and animations for our organization. Designing illustrative and graphic design materials such as illustrations, images, Program page templates, logo ideas, website image designs, etc. Project outline Students will have the opportunity to help design, illustrate, draw and conceptualize various graphic design, illustrations, animations, landscape, logos, web designs and templates for our organization. SKILLS : communication, animation, teamwork, illustration, graphic design. SCOPE : Students will support our organization's graphic design and illustrative needs, through the designing, developing and editing of graphic, illustrative, and/or animated content within the following initatives: Logo/branding Icons Badges Infographic/Data visualizations Digital illustrations Patterns An internal or external newsletter A poster A marketing flyer (both for print and online) A brochure Interface design revision of your website A case study template A 2 to 4-page branded whitepaper with design layout A marketing collateral piece agreed upon by client and professor ACTIVITIES COULD INCLUDE: Assisting with content development including: Graphic Designs, logos, website imagery and designs, illustrative curriculum designs, templates, animations/images, etc Copywriting editing website illustrative and graphic content and designs Designing images and graphics for our online learning platform layouts, program designs, etc. Project Goals/Deliverables: Graphic Designs, Illustrations, and or animation's. Logo/web, program design graphics and images. Custom-designed digital document(s): print marketing collateral(s), UI design ideas or suggested improvements to design. Design brief. Final presentations will be given to the client in the form of a self-playing audio-video Team Organization Team of 5-10 Students or flexible, with each person assigned to each deliverable stated. The team will have a Project Manager who will interact with the BBYF’s Project Manager. PM will be the main point of contact between student project team and BBYF PM scheduling weekly meetings and organizing student team collaborative meetings. We will plan to communicate with our virtual intern using these communication tools: Riipen messaging, ZOOM, Email, phone/text, etc. Student's primary contact: Tasha Flemmings Job title: Senior Project Manager/CEO Secondary contact: TBD shortly, Job Title: Project Manager