Social Media Engagement and Lead Nurturing Campaign

Saige aims to enhance its online presence and customer engagement by leveraging its existing content to create visually appealing and engaging social media posts. The project seeks to nurture existing customers and maintain their interest in Saige's offerings while also following up with potential leads through targeted email campaigns. The goal is to apply marketing strategies learned in the classroom to real-world scenarios, focusing on content creation, customer relationship management, and digital communication. The project will involve analyzing Saige's current content, identifying key themes, and crafting posts that align with the brand's voice and objectives. Additionally, the team will develop an email follow-up strategy to convert leads into loyal customers. - Analyze existing content for potential social media use. - Create a series of engaging social media posts. - Develop a strategy for nurturing existing customers. - Design an email follow-up campaign for leads.

Saige Software Developer Project 2

The goal of this project is to design, develop, and maintain web applications for Saige, a dynamic and innovative tech company specializing in cutting-edge software solutions. This will involve several different steps for the students, including: - Utilizing React.js to build user-friendly and responsive web interfaces. - Developing server-side logic using Python to handle requests, data processing, and integration with databases. - Designing, optimizing, and maintaining MySQL databases. - Creating and maintaining RESTful APIs to facilitate communication between the front-end and back-end components of our applications. - Conducting thorough testing of software components, identifying and addressing bugs and performance issues, and implementing solutions. - Collaborating with cross-functional teams to understand project requirements, provide technical insights, and contribute to the overall success of the project. - Creating and maintaining clear and comprehensive technical documentation for code, APIs, and databases. - Implementing security best practices to safeguard data and protect against potential vulnerabilities.