Brand Identity and Graphic Design

Our organization needs some branding and graphic design help! We are looking for teams that can help amplify what makes us unique and create better messaging for our brand. This would include identifying areas of improvement and developing a plan for better promotion and brand awareness. I am open to other ideas that may be more appealing and beneficial for the graphic design and branding of my business.

Content Creation for Social Media

At SwapWear, we believe self-express helps us find our best selves, and having more options shouldn’t come at a cost to our environment. That’s why we’re building an ecosystem of modular art panels, jackets, and beyond, encouraging sustainable self-expression. We work with artists from across the globe to produce art, and each panel sale supports the artist.  Thanks to our circular approach to fashion and art, we embrace your ever-changing styles while reducing waste.  We are looking for social media and marketing content to build brand awareness & get customers excited. We would like students to help us create content that is aligned with our mission to encourage sustainable self-expression through modular art. This will involve several different steps for students, including: Familiarizing themselves with our company’s products, marketing goals and target market Researching current trends such for reels, audio, and styling Brainstorming new post ideas with captions Creating new content for Instagram and TikTok Payment by funder C$1,400.00 as compensation from Riipen Level UP - 80 Hour Project.

Cold Outreach Pilot Program

The main goal of this project is to pilot our Brazily Dance program at gyms and studios by contacting owners and managers through cold outreach via email or social media. This will involve several different steps for the learners, including: - Researching gyms and studios in the target area. - Creating a list of contacts to reach out to. - Drafting emails or social media posts to send out. - Tracking responses and following up with interested contacts. - Generating leads and managing follow up.

Email Marketing Campaign

Ofori hopes to revamp our email marketing to attract more customers. We want to work with students to design a new email marketing campaign for Ofori. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, email marketing campaign goals and target market. Identifying types of emails and content our company should send out, such as welcome emails, newsletters, and re-engagement emails. Researching factors affecting the effectiveness of email marketing, such as when emails are sent and making recommendations. Identifying metrics to monitor throughout the campaign. Bonus steps in the process would also include: Identifying ways to personalize emails for customers based on market segmentation.