Marketing Plan

We like to know how we can maximize different channels and what will work best for us. The main questions we’d like students to help us answer are in the following areas: The Marketing Plan 1. Executive Summary 2. Company Description 3. Strategic Focus and plan Mission/Vision Goals Core Competency and Sustainable Competitive Advantage 4. Situation Analysis SWOT Analysis (Internal Strengths and Weaknesses, Management, Offerings, Marketing, Personnel, Finance, Manufacturing, Research and Development (R & D), External Opportunities and Threats, Consumer/Social, Competitive, Technological, Economic, Legal/Regulatory) Industry Analysis Competitor Analysis Company Analysis Customer Analysis 5. Market-Product Focus: Marketing and Product Objectives Target Markets Points of Difference Positioning 6. Marketing Program Product Strategy Price Strategy Promotion Strategy Place (Distribution Strategy) 7. Financial Data and Projections Past Sales Revenues Five-Year Projections 8. Organization 9. Implementation 10. Evaluation and Control

Building Black Youth Foundation's Media Content Management & Development Project

The Building Black Youth Foundations Media Content Management and Development Project Team size: 5 students: 70 hrs/each Project time length: 7 weeks Project weekly schedule : 10hrs per week/per student Project daily schedule: 2 hours per day, following virtual meeting Job positions: 3 Positions Social Media Content Developer/writer Job: 3 Students Social Media & website account manager Job: 1 Student Social Media Content Development Project Manager Job: 1 Student Project goals: To Curate and write content developing reservoirs of social media content . Students will be responsible for managing and increasing social media following and website content and updates. To curate uplifting, positive, educational knowledge and information about Black Culture lifestyle and History. Project outline: Each student will be given weekly research and content writing projects amounting to a total of seven projects curating information on a variety of different Black history related topics and subjects. Each student will be given weekly projects and tasks managing, creating and curating content and information for our social media accounts and website. At the beginning of the week and will have the opportunity to review and ask any questions, during our weekly meeting. Each student will then be responsible for creating posts and content for increasing following/followers, boosting social media presence, developing marketing and advertising campaigns to further increase outreach. Students will also update content for the website and generate simple communications to subscribers. Weekly project tasks and any reports are due, by the end of the week each week due Friday 11:59 p.m. for review by the Project Manager. Deadlines can be extended if needed until Sunday 11:59 p.m. if needed, due to existing workload and any pre-existing circumstances. Other tasks may be ongoing or due bi weekly and are to be submitted on due dates or upon completion. Students will have developed and compiled various social media content and post reservoirs, updated website content and developed social media marketing campaigns with an outreach component. SKILLS : communication, resiliency, teamwork, analytical capabilities SCOPE : Students will support your organization's media presence through the development of content. ACTIVITIES COULD INCLUDE: Assisting with content development including: podcasts, social media posts, and blog posts Managing website and social media accounts Curate social media content for posts, including advanced planned calendar Copywriting Increasing social media following and followers Monitoring trends and website statistics/analytics Interviewing staff or industry experts for content creation Developing social media presence for organization Lead and develop in other media content and management development project Finding and developing Culturally uplifting Black Content Developing marketing techniques and outreach strategies Developing and managing social media and outreach campaigns We will plan to communicate with our virtual intern using these communication tools: Riipen messaging, ZOOM, Email, phone/text, etc. Student's primary contact: Tasha Flemmings Job title: Senior Project Manager/CEO Secondary contact: TBD shortly, Job Title: Project Manager ** Please review the attached document "BBYF Media & Content Proj. Job positions" for a full description of job positions needed. Please apply through Riipen, indicating job position or send resume and cover letter in ONE document to bbyfinc@gmail.com In the subject line add: Project name and Job position you're applying for.

Hiring Consultancy

In the past, we have had challenges hiring and retaining top-quality talent. We would like to develop a system to effectively build our workforce. Working with students, we want to overhaul our hiring practices and implement structures best practices. Students should be prepared to: Evaluate our current recruitment and selection procedures. Develop hiring systems and processes, based on best practices and our organizational needs. Consider the use of psychometric tests, assessment exercises, and standardized interview practices. Present a revised hiring methodology for our organization to adopt, with references