Level UP:Marketing Communications and PR Campaign

Positions available: 1-3 Individuals working as a team 60-80 hours Begins in June over 4 weeks. Melnyk Consultancy Ltd is an Accredited Training Office for APMG International TM Change Management and GPM Green Project Management. We are looking for support with developing and managing our Change Management Programs and Green Project Management communications and PR campaign. We would like to integrate and manage the research and Marketing Strategy Business Case gained from the our North American and Canadian Market projects. Complete detailed Communications and PR Campaign Plan and project plan for updating the website design a new landing page. Develop messaging and positioning, outreach to existing customers, announcement blogs, finalize ads and creative content, perhaps a social teaser campaign. Support your campaign with a project plan for staffing, training and supporting sales functionality (maybe scripts). You will be helping manage the roll out of our evolving business for Melnyk Consultancy. We want to take advantage of the research, strategies, project planning to develop web design development project and communications/PR campaign and further develop our social media reach to new markets. It's our time to grow - how can you help us improve our online presence, reach more customers, and effectively promote our brand through compelling content. We will provide written feedback, assessment for your presentations, planning and innovations. Virtual attendance for the initial meetings, and final presentations and proposals. We are looking for innovative sales approaches that match our diverse clients and markets - bring your talent to the team and help us grow. Complete Communications and PR Campaign Plan and Website Design and Development Project Plan for extending reach of our products to the Canada and North American market, develop a business case and approach for this market -[ make recommendations of viability, innovation and best practice] The primary focus for the student will be: Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a PR Campaign and help us improve our brand's presence and capture greater market share. Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories. Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content. Help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer. SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads. Help us generate more traffic and revenue through search engines Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts. Help us effectively communicate our brand's story and mission to a broad audience. (social posts, blog posts, LinkedIn articles, and website copy) Other duties the student may complete could include : Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as eg. Hubspot, Eventbrite, Mailchimp, Excel, Wordpress We will plan to communicate with students with these communication tools: eg. Riipen messaging, Huddle, email