Virtual Internship Opportunity Marketing Fashion Inspired Headphones Brand Co
The primary focus for the student will be: (Include a few examples of marketing projects as seen below) Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors. Recommend changes to advertising and PR materials Investigate our competitive landscape; perform market segmentation to identify the ideal target market. Evaluate our current customer base and make recommendations; review our prospect messaging, make improvement recommendations, and create new outreach content. Develop and implement an aggressive SEO strategy; provide content suggestions and recommendations to increase search visibility. Conduct an audit of our current social media presence and/or other current communication channel(s). Work closely with the website developer Ecommerce experience preferred
Media Relations
Filz Candle Co. is preparing to bring to market a patent-pending, refillable candle jar. The main focus of this project is Media Relations. Learners will collaborate with the directors to enhance brand recognition and reputation in the sustainable luxury candle market. By developing and executing a strong strategy, the project aims to secure positive media coverage, create crucial assets, and establish the brand and its innovative refillable candle jar as industry leaders.
Digital Marketing
Our company advertises thousands of products online. We have developed a set of marketing strategies, but it has been challenging to implement them. We would like to collaborate with students to review and post content promoting our company. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Reviewing marketing content in the form of posts, emails, brochures, etc. Deploying content according to our social media calendar to increase website traffic. Overseeing our channels and keeping them up-to-date. Bonus steps in the process would also include: Recommending search engine optimization (SEO) strategies so our materials are easily accessible.
Social Media Marketing Campaign - The Future is NOW Event
Children First Canada is launching the Future is NOW: an inaugural event to celebrate Canada's Top 10 U18 Changemakers. The event is taking place on May 7, 2024, in Toronto, ON. We require a social media marketing plan to build awareness about the event, promote nominations for the awards, drive ticket sales/registration, and showcase the youth receiving the awards. We would like to work with students to design and implement a new social media marketing campaign for the Future is NOW event. This will involve several different steps for the students, including: Familiarizing themselves with our organization, the event's goals, the social media campaign goals and target market. Identifying social media channels and strategies suitable for our organization and this event. Planning types of campaign content to create for each channel. Identifying metrics to monitor throughout the campaign. Creating a social media content calendar that outlines important steps in the campaign. Recommending social media management tools to schedule our content. Implementing the social media plan. Measuring the campaign's impact. Adjusting the campaign as needed to maximize the reach and impact.