Indigena Skincare - Healing Beauty Powered by Nature 2022 Brand Magazine

Design a editorial type catalogue/magazine for a Canadian natural beauty company, Indigena Skincare, Newfoundland's largest skincare manufac turer. all assets provided 40-70 pages

ISC Website Creation

Our company has been serving of customers since 2013. Our current website is on Shopify. It runs slow and is reducing our speed number with Google. We would like to collaborate with students to create a new site or new pages that help users navigate the site quickly and find up-to-date information. This will involve several different steps for the students, including: Identifying and researching useful web pages that can be included on our website. Creating new pages for the website, with our assistance in providing the content. Reviewing and updating old web pages to ensure consistency of information. Bonus steps in the process would also include: Recommending potential upgrades or features that can be included in the website

Ecommerce Affiliate Marketing Strategy

Indigena Skincare is a DTC Canadian brand who has just rebranded and needs help with its online brand strategy, personas and affiliate strategy for 2022-23.

Marketing Plan For DTC Brand Indigena

Develop a comprehensive B2C marketing plan for online and grocery brand, www.indigenaskincare.com. Currently we sell mostly online and want to increase in this area. We are in retail stores primarily in Atlantic Canada and are working on finding the right distributor for national placement. This year we are renovating our workspace to include a training area for video and a retail space with beautiful areas that are Instagram worthy. The intent is to create an online community where customers can interact with Indigena. All brand assets including the new website, video and photoshoots have been created. The project would include : Increasing revenue or market share for an existing product/service. Promoting a new product/service launch. Increasing brand awareness Improving online communications (along with recommendations related to the product or service, packaging etc.) Improving customer acquisition/retention. Identifying new market segments and opportunities. This project will include a complete marketing plan with an indepth presentation including analysis of all four marketing mix elements: product, price, distribution, and promotion.Original research about your customers and potential customers with creative, detailed and actionable recommendations, based on a well-defined goal.