Digital Marketing Strategy for Divorce Wellness Awareness

The Clean Divorce, a company focused on promoting wellness during the divorce process, aims to enhance its digital presence and increase its follower base. The project involves developing a comprehensive digital marketing strategy to raise awareness about the company's services and support offerings. The goal is to leverage digital platforms to reach a broader audience, particularly individuals seeking guidance and support during divorce. Learners will analyze current digital marketing trends, identify target demographics, and create engaging content tailored to the company's mission. The project will provide an opportunity for learners to apply their knowledge of digital marketing tools and strategies, including social media, SEO, and content marketing, to a real-world scenario. The tasks will be closely related, focusing on creating a cohesive and effective digital marketing plan. - Analyze current digital marketing trends relevant to wellness and divorce. - Identify and define target demographics for The Clean Divorce. - Develop a content calendar and strategy for social media platforms. - Propose SEO strategies to improve website visibility. - Create sample content pieces that align with the company's mission.

User Testing for The Clean Divorce Tools

The Clean Divorce is seeking to enhance its Freedom Roadmap and Divorce Journal, tools designed to support families navigating separation and divorce. The goal of this project is to conduct comprehensive user testing to gather insights on user experience, usability, and effectiveness. By engaging with real users, the project aims to identify areas for improvement and ensure the tools meet the needs of families during this challenging time. The project will involve designing and conducting user testing sessions, collecting and analyzing feedback, and providing actionable recommendations for enhancements. This project provides an opportunity for learners to apply their knowledge of user experience design and research methodologies in a real-world setting. - Understand the current functionality and purpose of the Freedom Roadmap and Divorce Journal. - Design user testing protocols to evaluate the tools. - Conduct user testing sessions with a diverse group of participants. - Analyze feedback to identify strengths and areas for improvement. - Develop a report with recommendations for tool enhancements.

AI-Enhanced Freedom Roadmap

The Clean Divorce aims to enhance its Freedom Roadmap by integrating AI to create an interactive user experience. The current roadmap provides users with a structured guide through the divorce process, but it lacks personalized interaction and adaptability. By incorporating AI, the goal is to offer users a more tailored experience that adapts to their unique situations, providing real-time feedback and guidance. This project will involve analyzing the existing roadmap, identifying areas where AI can add value, and developing a prototype that demonstrates these enhancements. The project will allow learners to apply their knowledge of AI, user experience design, and software development to create a practical solution that aligns with industry needs. - Analyze the existing Freedom Roadmap to identify integration points for AI. - Develop AI algorithms that can provide personalized feedback and guidance. - Design an interactive user interface that enhances user engagement. - Create a prototype demonstrating the AI-enhanced roadmap.

Website Integration and Enhancement for The Clean Divorce

The Clean Divorce is seeking to enhance its online presence by revamping its website to integrate a Customer Relationship Management (CRM) system and other essential software tools. The current website lacks the functionality to efficiently manage client interactions and streamline operations. This project aims to provide a seamless user experience for both clients and staff by incorporating CRM capabilities directly into the website. The integration will enable better client data management, improve communication, and automate routine tasks. The project will also involve ensuring that the website's design remains user-friendly and accessible. The goal is to create a cohesive digital platform that supports The Clean Divorce's mission of providing efficient and compassionate divorce services. - Analyze the current website structure and identify areas for integration. - Research and select appropriate CRM and software tools for integration. - Develop a plan for seamless integration of CRM and other software. - Ensure the website remains user-friendly and accessible post-integration.

Client Intake & Assessment Feature Development for The Clean Divorce

The main goal for the project is to develop a Client Intake & Assessment Feature for The Clean Divorce platform. This feature should streamline the process of gathering necessary information from clients and assessing their needs during the divorce process. The feature should be user-friendly, comprehensive, and aligned with the company's mission to empower and support families during critical times. This will involve several different steps for the team, including: - Initial meetings to understand the specific requirements and goals for the Client Intake & Assessment Feature. - Designing the user interface and user experience for the feature, ensuring it is intuitive and supportive for clients going through the divorce process. - Developing the backend system to securely store and manage client information, as well as automate the assessment process based on predefined criteria. - Testing the feature with real users and making improvements based on feedback. - Integrating the feature into The Clean Divorce platform and providing necessary training for staff to use it effectively.

CRM System Development for The Clean Divorce

The main goal for the project is to develop a fully functioning CRM system within the WIX website for The Clean Divorce. The system should focus on automation and configuration management to support and empower families during critical times of divorce and family breakdown. The CRM system should aim to foster better social, emotional, and economic outcomes for kids, parents, and communities, and help prevent domestic violence and mental illness that often arise during relationship breakdowns.

ICT Ignite - Cyber Security Project

The main goal of this project is to plan, implement, manage, monitor and upgrade security measures for the protection of The Clean Divorce's data, systems and networks. The project focuses on enhancing the cybersecurity of a divorce service website hosted on WIX by conducting a thorough security assessment, implementing robust security measures, ensuring data protection, educating users, and maintaining compliance with relevant regulations. It involves evaluating the website's current security settings, applying necessary configurations like HTTPS and two-factor authentication, securing data storage, and setting up continuous monitoring tools. Additionally, the project includes creating user guides on safe browsing practices and preparing comprehensive documentation of all security enhancements. The final deliverables will be a detailed security assessment report, implementation records, user education materials, and a summary report of the project outcomes, ensuring a secure and compliant website environment.

Supporting Families Through Divorce

The goal of this project is to assist families, individuals and children deal with the emotional trauma related to divorce to achieve better outcomes. This will involve several different steps for the students, including: - Researching the current divorce process and the associated emotional trauma. - Developing a framework for providing support to families during the divorce process. - Creating resources to help families cope with the emotional trauma of divorce. - Developing strategies to reduce the negative impacts of divorce on children. - Identifying ways to reduce parental alienation. - Developing a plan for providing support to families post-divorce.

The Clean Divorce - Marketing, Social media strategy

The primary focus for the student will be: to help create content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Strategy - Develop an implementation plan for entering a new market with a virtual tool to help families; develop a go-to-market strategy; Marketing - create an Integrated Marketing Communication Promotional plan. Operations - Recommend process improvements or redesign processes; develop improvements to simplify and find solutions for families; introduce quality assurance into our internal processes. Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

Skill development, onboarding and performance review for online Professional community

Develop a vibrant professional community through training, skill development & performance review. Support professionals in adapting using technology to complete admin tasks faster, and spend more time serving our clients by working collaboratively within our community.  Objectives: a. Develop a Training Program focusing on: - Understanding the nuances of family issues and the emotional challenges faced by clients. - Building effective communication and conflict resolution skills. - Enhancing empathy and cultural competence in dealing with diverse client backgrounds. - Incorporating industry best practices. b. Establish a Performance Review Process: - Design a feedback mechanism for client interactions. - Analyze and identify areas for improvement in service delivery. - Implement strategies to enhance the overall effectiveness of the professional community. increase the effectiveness and resilience of our team Adapt to our new Virtual world Develop new skills and capacities with members using technology Insights into the experiences, perspectives and priorities of our professionals & clients

Content creation & graphic design for our Divorce Journal

The project is to create a presentation and materials for our Divorce Journal that can be used for promoting their services, raising awareness, and educating the public about the pressing need for better social, emotional, and economic outcomes for families going through divorce. This will involve several different steps for the learners, including: - Reviewing our Journal and becoming aware of the impact of Divorce on families and children - Creating a compelling presentation that highlights the benefits of The Clean Divorce's services and the importance of fostering better outcomes for families. - Developing materials such as brochures, infographics, and social media content to promote the Divorce Journal and raise awareness about the company's mission. - Collaborating with the company's team to ensure the materials align with their goals and messaging. - Incorporating educational content into the materials to help educate the public about the effects of divorce and the benefits of seeking support from The Clean Divorce.

Digital Platform Development for The Clean Divorce

The main goal for the project is to develop a user-friendly digital platform to host the divorce roadmap manual for The Clean Divorce. This platform should focus on web development, user experience (UX) design, and ensuring scalability and security. The platform should aim to meet the pressing need to foster better social, emotional, and economic outcomes for kids, parents, and communities during the divorce process. It should be an integrated system that focuses on prevention and empowerment for families during critical times.

Support for Women and Children dealing with DV Project

The main goal for the project is to provide resources for women and children from abusive backgrounds, fostering healing and empowerment. The project aims to support families during critical times of relationship breakdown and prevent domestic violence by empowering and supporting women and children. This will involve several different steps for the learners, including: - Researching and understanding the needs of women and children from abusive backgrounds. - Developing a comprehensive support system that includes access to resources, counseling, and empowerment programs. - Creating a network of professionals and organizations to collaborate in providing support services. - Implementing a prevention strategy to address the rising rates of domestic violence during relationship breakdown. - Evaluating the effectiveness of the support system and making improvements based on feedback and data.

Review & refine our Divorce Roadmap System

The project is to review and refine our Divorce Roadmap system. The main goal for the project is to improve the existing system to better meet the pressing need and foster better social, emotional, and economic outcomes for kids, parents, and communities going through the divorce process. This will involve several different steps, including: - Analyzing the current Divorce Roadmap system and identifying areas for improvement. - Gathering feedback from users and stakeholders to understand pain points and areas of improvement. - Refining the system to make it more user-friendly and effective in preventing and addressing issues related to divorce. - Testing the refined system and making necessary adjustments based on user feedback and testing results. - Developing a comprehensive plan for the implementation of the refined system.

IP Strategy for The Clean Divorce's Divorce Roadmap

The main goal for the project is to create an intellectual property (IP) strategy for The Clean Divorce's Divorce Roadmap. This strategy should focus on protecting the company's innovative methods, processes, and technologies related to its integrated system for empowering and supporting families during critical times of divorce and family breakdown. The strategy should also consider potential licensing opportunities and partnerships to further the company's mission of fostering better social, emotional, and economic outcomes for families and communities.

Mobile App development

We would like to create an app to support clients dealing with the emotional affects of divorce and relationship breakdown We would like to collaborate with students to create an ported version of our app in a new technology, so more users can access our services. This will involve several different steps, including: Familiarizing themselves with our platform, products and services. Familiarizing themselves with the features we would like to re-implement in the adapted version. Recreating features for our ported version. Recommending ways to minimize the challenges of app porting. Bonus steps in the process would also include: Testing the new app.

Awareness Video Creation

Our organization is passionate about promoting Divorce Wellness. We ​​want to increase awareness about Mediation and other services that can support them through relationship breakdown. We would like to collaborate with students to create an awareness video. This will involve several different steps for the students, including: Familiarizing themselves with the social cause, our mission and goals. Recording a presentation or screencast to raise awareness on the issue. Finding and applying suitable background music. Adding text, transitions, and overlays to the video. Bonus steps in the process would also include: Presenting the video and making edits based on feedback. Recommending ideas and editing tools for future awareness videos.

Content Social Media Strategy Project

The main goal for the project is to develop a comprehensive social media strategy for The Clean Divorce (T.C.D.) that focuses on promoting the company's integrated system for preventing family breakdown and supporting families during critical times. The strategy should aim to increase brand awareness, engage with the target audience, and drive traffic to T.C.D.'s website and other resources. This will involve several different steps for the students, including: Review of our marketing research materials that will be provided students - Developing a content calendar outlining the type of content to be posted, frequency of posts, and platforms to be used. - Creating engaging and informative content, including blog posts, videos, infographics, and testimonials, that align with T.C.D.'s mission and values. - Implementing a social media management tool to schedule and monitor posts, as well as analyze performance metrics. - Collaborating with T.C.D.'s team to ensure the social media strategy aligns with the company's overall marketing and communication goals. - Monitoring and responding to audience engagement and feedback on social media platforms.

SEO and Google Analytics Implementation for The Clean Divorce

The main goal for the project is to improve the online visibility and search engine ranking of The Clean Divorce website through the implementation of SEO strategies and the setup of Google Analytics. This will involve optimizing website content, meta tags, and keywords, as well as tracking and analyzing website traffic and user behavior through Google Analytics.

TikTok Video Presence Project

The main goal for the project is to build a presence for The Clean Divorice on TikTok and work with the CEO to select and manage the TikTok videos. This will involve several different steps for the students, including: - Researching the target audience on TikTok and understanding the type of content that resonates with them. - Creating a content strategy for KARA's TikTok videos that aligns with the organization's mission and goals. - Collaborating with the CEO to select and curate existing videos for TikTok and potentially create new content. - Managing the posting schedule and engagement with the TikTok audience. - Analyzing the performance of the TikTok videos and making adjustments based on the data.

Website User Interface Revamp for The Clean Divorce

The main goal for the project is to revamp the user interface and experience of The Clean Divorce website and Roadmap to focus on improving navigation and visual appeal. This will involve several different steps for the students, including: - Analyzing the existing website and Roadmap to identify areas for improvement in navigation and visual appeal. - Developing a new user interface design that enhances the overall user experience. - Implementing the new design into the existing website and Roadmap. - Testing the new user interface to ensure improved navigation and visual appeal. - Gathering feedback from users and making any necessary adjustments to the design.

Redesigning UX for The Clean Divorce Website and App

The main goal for the project is to redesign the user experience (UX) of The Clean Divorce website and app interfaces, with a focus on mobile optimization and intuitive navigation. This will involve several different steps for the students, including: - Analyzing the current website and app interfaces to identify areas for improvement. - Researching best practices for mobile optimization and intuitive navigation. - Developing wireframes and prototypes for the new website and app interfaces. - Testing the new designs with users and making improvements based on feedback. - Implementing the final designs into the website and app interfaces.

Sales Funnel and Strategy Development for The Clean Divorce

The main goal for the project is to create a sales funnel and strategy development plan for The Clean Divorce. This will involve understanding the company's mission and products, developing a strategy for sales and marketing, and implementing a sales funnel to attract and retain clients.

SEO for The Clean Divorce

The main goal for the project is to improve the online visibility and search engine ranking of The Clean Divorce website. This will involve optimizing the website's content, meta tags, and backlinks to increase organic traffic and attract potential clients seeking information and services related to divorce and family breakdown. The project aims to enhance the company's online presence and reach a wider audience in need of support during difficult times.

Social Media Marketing Strategy Plan for The Clean Divorce

The main goal for the project is to create and implement a comprehensive social media marketing strategy plan for The Clean Divorce. This will involve several different steps for the students, including: - Conducting a thorough analysis of the company's target audience, goals, and current social media presence. - Developing a detailed social media marketing strategy plan that includes content creation, posting schedule, engagement tactics, and performance measurement. - Implementing the strategy plan across various social media platforms such as Facebook, Instagram, and LinkedIn. - Monitoring the performance of the implemented strategy and making adjustments as necessary to optimize results.

Sales Funnel and Strategy Development for The Clean Divorce

The main goal for the project is to create a sales funnel and strategy development plan for The Clean Divorce. This will involve understanding the company's mission and products, developing a strategy for sales and marketing, and implementing a sales funnel to attract and retain clients.

Grant Research for The Clean Divorce

The main goal for the project is to conduct thorough research on available grants and funding opportunities that can support The Clean Divorce's mission to foster better social, emotional, and economic outcomes for families and communities going through divorce. The research should focus on grants related to family support, mental health, domestic violence prevention, and community empowerment.

Graphic Design Assets for Journey to Freedom Roadmap

The main goal for the project is to create graphic design assets for The Clean Divorce's Journey to Freedom Roadmap. This will involve creating visually appealing and informative materials that will be used to guide and support families during critical times of divorce and family breakdown. The assets should be designed to empower and support families, with a focus on prevention and fostering better social, emotional, and economic outcomes for kids, parents, and communities.

Graphic Design Assets for Journey to Freedom Roadmap

The main goal for the project is to create graphic design assets for The Clean Divorce's Journey to Freedom Roadmap. This will involve creating visually appealing and informative materials that will be used to guide and support families during critical times of divorce and family breakdown. The assets should be designed to empower and support families, with a focus on prevention and fostering better social, emotional, and economic outcomes for kids, parents, and communities.

Content Creation for Constructive Communication in Divorce

The main goal for the project is to create content that encourages constructive communication for couples experiencing relationship breakdown. The content should foster collaboration and coparenting to empower individuals and support children. The project will utilize Conversational Intelligence with clients in order to achieve better outcomes and support families. This will involve several different steps for the learners, including: - Researching effective communication strategies for couples going through divorce. - Creating written and visual content that promotes constructive communication and coparenting. - Collaborating with experts in Conversational Intelligence to incorporate their techniques into the content. - Developing a plan for distributing the content to the target audience. - Testing the effectiveness of the content through feedback and data analysis.