Social Media Marketing Campaign

Our company advertises thousands of products online. We hope to revamp our social media marketing to attract more customers. We would like to work with students to design a new social media marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, social media campaign goals and target market. Identifying social media channels and strategies suitable for our company. Planning types of campaign content to create for each channel. Identifying metrics to monitor throughout the campaign. Creating a social media content calendar that outlines important steps in the campaign. Bonus steps in the process would also include: Recommending social media management tools to schedule our content.

Content Creators & Editors

The main goal of this project is to create high-quality digital media content that celebrates and highlights the vibrant Latino community in Canada. This content will take the form of vlogs (video documentary production) and blogs (written content and image production), featuring businesses and services owned by Latinos, including restaurants, services, entertainment, and more. The project aims to tell compelling stories that shed light on the contributions and diversity of the Latino community in Canada while engaging and connecting with a broader audience. We are seeking Editors & Content Creators who are passionate about storytelling and have the skills to edit, organize, and produce digital content that effectively communicates the essence and significance of these businesses and services. The successful candidates will play a pivotal role in bringing these narratives to life, utilizing their keen eye for detail, self-motivation, and excellent communication skills. Moreover, this project embraces innovation by exploring the intersection of filmmaking and real-time graphics, encouraging team members to be adaptable and open to learning and applying new technologies to tackle complex challenges. Ultimately, our goal is to empower talented individuals to make a positive impact through their media production skills, amplifying the voices and stories of the Latino community in Canada.

Market Research - Latino Community

Objective: The main objective is to conduct thorough market research on the immigration industry in targeted major cities in Canada and the USA, based on current research priorities (For example: Toronto, New York, etc.). Tasks: Students will identify and catalog potential partners from various sectors, such as: Legal Services Housing & Real Estate Agencies Insurance Companies Employment Agencies Education Services Etc. Deliverables: A detailed and organized list of potential partners in the targeted cities within the company’s CRM system. A report with insights and recommendations for potential partnerships. Outcome: This project will enhance the company's network and support future collaborations. It is perfect for students looking to make productive use of their spare time while gaining valuable research and data management skills.

Sales calls & Social Media

The main objective of this project is to enhance sales effectiveness and improve engagement on social media platforms. Students will focus on two primary tasks: rescheduling appointments through sales calls and creating engaging social media posts. The problem students will be solving is the challenge of maximizing lead conversion rates and maintaining an active and interactive online presence. By the end of the project, students are expected to achieve increased appointment rescheduling success rates and heightened social media engagement, ultimately driving greater customer interest, interaction, and conversion. The project aims to equip students with practical sales and social media marketing skills while addressing real-world challenges faced by businesses in reaching and engaging their target audience.