Competitive Analysis

Number of students required to work in a team: 2-3+ It’s important for us to have a better understanding of how our target audience perceives our brand and competitors. We want to develop clarity on our competitive advantages and optimize our marketing strategy and pricing. This project will include: Identification of our current competitors Identification of potential future competitors (eg. a large company in a similar industry that may enter the space) The creation of a matrix identifying features shared across the companies and those that are different. A summary of 2-4 paragraphs describing our competitive advantages and disadvantages relative to the competition identified. This could be done in the form of a SWOT analysis. We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can suggest names of competitors to research. Objective We hope to gain a comprehensive understanding of the competitors in our space and how we can differentiate ourselves through our product/service offering, and our messaging.

Data Analysis

Link to Learn is a cadaveric skills lab in Denver, Colorado that provides advanced medical training to our nation's medical first responders. The team at Link to Learn, in partnership with Bit Space Development and Regis University is creating a cadaveric database using the Microsoft Azure Kinect and other technologies. Students will work alongside a seasoned and highly regarded software development studio in the pursuit of business goals. The technology stack we are developing includes: Volumetric Scanning Tool Automated Point Cloud Labeling and Reconstruction Machine Learning Algorithms Database Architecture AWS and Azure Cloud Integration Object Recognition ( the recognition of human cadavers using computer vision)