Web Security and Network Security for a Small Construction Firm

Canadian Contractor Services needs to improve its web and network security to safeguard sensitive business information, customer data, and operational integrity. This project aims to assess, enhance, and maintain a robust cybersecurity framework to protect the company's digital assets and network infrastructure.

AI-Powered Onboarding and Job Preparation System

Here’s the problem: We spend a significant amount of time onboarding employees, especially fieldworkers. When a new hire joins the company, they are assigned a service van and sent out on jobs. However, they often don’t know what they’re doing or which tools to load for specific types of projects. With the variety of projects we handle each month, no van can carry all the necessary tools, so every job has its own unique tool and material list based on the project scope. It would be helpful to have an automated system that provides new hires with a daily job list and a step-by-step guide, outlining the tools they need, how to set up the job, client communication protocols, specific tasks to perform (including cleanup), and how to process information while on-site. Ideally, all of this would be managed through an AI-powered system to streamline onboarding and job preparation.

Business Strategy Outline for Developing an Employee Onboarding Application

Project Name: Digital Onboarding Process for Field Employees Project Goal: To streamline and improve the onboarding process for field employees by developing a digital application. The application will guide new hires through key operational processes such as loading service vans, client interaction, job site professionalism, and tool organization. The goal is to reduce training time, ensure consistency across job sites, and provide real-time feedback, eliminating the need for frequent office visits to resolve issues. Key Steps to Develop the Application: Define the Value Proposition: Clearly articulate how this digital onboarding application will benefit Canadian Contractor Services by improving the efficiency and consistency of new employee training. Create a Process Map for Employee Onboarding: Document current onboarding steps, including loading vans, interacting with clients, handling job sites, and using specific tools. Develop a customer journey/empathy map to understand new employee challenges and pain points. Explore Technology Options: Investigate digital tools that integrate with Zoho One or other existing company software for seamless onboarding. Research feedback mechanisms, mobile app capabilities, and real-time communication tools to provide immediate assistance during fieldwork. Identify Key Performance Indicators (KPIs): Determine metrics to track the success of the onboarding application, such as the time it takes for new hires to become fully operational, client satisfaction during the onboarding period, and the number of errors or issues resolved in the field. Analyze and Recommend Improvements: Use decision matrices to evaluate different technological solutions, including their ease of integration, user-friendliness, and cost-effectiveness. Recommend specific changes or features that can enhance the onboarding experience, such as real-time feedback tools, templates for standard operating procedures, or mobile app checklists. Create a Draft Project Plan: Develop a project plan outlining milestones, timelines, and deliverables for the application development process. Assign responsibilities for creating content, testing the application, and implementing it within the company. Identify Bottlenecks and Mitigation Strategies: Analyze potential bottlenecks such as resistance from field employees, technology limitations, or integration challenges. Propose strategies to mitigate these risks, ensuring the project stays on track and meets its objectives.

Business Strategy & Project Outline for Process Improvement of Social Media Campaigns

Project Scope: To assess and improve the effectiveness of Canadian Contractor Services’ social media marketing campaigns and overall digital marketing strategies. The focus is on evaluating current practices, identifying areas for improvement, and suggesting actionable steps to enhance brand presence and lead generation.

Organizing Digital Files to MasterFormat Specifications: A Practical Approach

This project is designed to provide you with hands-on experience in organizing digital files according to industry standards. If you are considering a career in architecture, city code enforcement, building inspection, or a variety of engineering disciplines, this project will give you valuable insight into the real-world practices of organizing files for civil, commercial, or large residential projects. And show you real-world application on how we organize projects from the contract stage up to completion .

Develop a finance strategy that is reflective of the short, and long-term, financing needs of CCS.

Objective: To outline a comprehensive financial strategy for Canadian Contractor Services that addresses both short-term and long-term financing needs. Scope: The strategy will consider internal and external factors impacting the cost of capital, including market conditions, company performance, and economic trends.

Analyze a strategic situation and develop a strategic plan including implementation plan.

The main objective of this strategic plan is to enhance Canadian Contractor Services' competitive advantage by optimizing organizational resources, improving business processes, and aligning corporate strategies with industry demands. This will involve a comprehensive evaluation of the company’s internal and external environments, and the development of a strategic management plan that maximizes value creation, supports corporate governance, and enhances corporate social responsibility. Students will develop the following skills: Strategic Analysis: Ability to evaluate organizational resources and conduct industry analysis using strategic frameworks. Competence in assessing both the external and internal environments of a firm. Critical Thinking and Problem Solving: Skill in identifying value-creating activities within an organization and how they can be optimized. Proficiency in applying value chain analysis to derive and demonstrate competitive advantages. Strategic Planning and Implementation: Expertise in developing and implementing management strategies, business strategies, and control mechanisms. Ability to integrate corporate governance and corporate social responsibility into a strategic management plan. Stakeholder Management: Understanding of stakeholder demands and the ability to develop strategies that balance stakeholder interests and business objectives. Communication and Presentation: Skill in articulating strategic plans, mission and vision statements, and communicating complex ideas to diverse stakeholders.

Marketing and Lead Generation App

Features: Track and manage leads from various sources Automated follow-up emails and text messages. Tie into newsletter content matter and reach out every month. Include an unsubscribe link with all communications. Integration with social media and website forms, B2B and LinkedIn Analytics and reporting on marketing campaigns Benefits: Helps generate new business by streamlining the process of capturing and nurturing leads. These apps can either be standalone or integrated into a single platform. Reaching out to clients to remind them of certain maintenance issues that might be pertinent in making sure that maintenance gets done in a timely fashion. Keeping track of existing clients through newsletter or maintenance updates to their facility

Developing a marketing campaign analysis and brand audit for online platforms

Develop and create a marketing campaign plan that leverages online platforms to reach a target audience and achieve specific marketing objectives. Phase 1: Market Research & Strategy Research: Analyze existing user demographics and behavior. Can we start using AI in this process? Identify competitor email marketing strategies. Research current trends in email marketing. Develop Strategy: Define a unique selling proposition (USP) for B2B/B2C as an email marketing platform. Craft a compelling campaign message aligned with target audience needs. Choose the type of campaign (e.g., welcome series, promotional offers, feature updates). Phase 2: Content Creation & Design Content Development: Craft engaging email copy that resonates with the target audience. Develop a call to action (CTA) that aligns with marketing objectives. Email Design: Design visually appealing email templates with each platforms functionalities in mind (e.g., responsive design, clear navigation). Integrate brand elements to maintain consistent messaging. Consider accessibility best practices for email design. Phase 3: Campaign Setup & Testing Segmentation & Targeting: Identify specific audience segments and tailor email content accordingly. Utilize platforms segmentation features (e.g., labels, filters) to personalize email sends. Testing & Optimization: Conduct A/B testing on email subject lines, content elements, and CTAs. Analyze test results and optimize emails for improved performance. Ensure proper domain authentication to avoid spam folders. Phase 4: Campaign Launch & Monitoring Campaign Launch: Schedule email sends according to best practices for optimal open rates. Utilize -'s scheduling feature to ensure timely delivery. Campaign Monitoring & Reporting: Track key performance indicators (KPIs) aligned with objectives (e.g., open rates, click-through rates, conversions). Utilize - analytics tools to generate campaign reports. Analyze user behavior and engagement within the email. Phase 5: Evaluation & Refinement Evaluate Results: Analyze campaign performance data and compare it to objectives. Identify areas of success and areas for improvement. Refine Strategy: Based on results, refine the targeting strategy, content, or design for future campaigns. Develop recommendations for future - marketing initiatives.

Architectural and engineered drawings for a 5000 sqft underground building with attached exterior greenhouse.

This is an ongoing project but this phase is to produce detailed architectural drawings CAD, REVIT and/or to create a comprehensive Building Information Modelling (BIM) model for an underground 6000 square foot building in a residential acreage site for an off grid application. This includes developing a detailed digital representation of the building's physical and functional characteristics, integrating various systems (architectural, structural, mechanical, electrical, plumbing), and ensuring the model is coordinated and clash-free. This includes creating accurate and comprehensive plans, elevations, sections, and construction details that adhere to industry standards and client requirements.

"Establishing a Standard Pricing Model for Small Contracting Businesses: A Formulaic Approach"

• Research and Analysis Conduct in-depth research on current pricing practices and market trends. Analyze competitors' pricing strategies. Identify key factors influencing pricing decisions, including client price sensitivity. • Define Target Audience Identify and focus on the target audience: property insurance claim companies, project managers, and new home build warranty providers. Understand the specific pricing needs and challenges of small contracting businesses. • Develop Formulaic Approach Clarify the scope of services to help clients understand the offerings. Ensure the pricing model is flexible for various project scopes, sizes, and complexities. • Establish Pricing Guidelines Develop clear guidelines for implementing the pricing model. Define pricing tiers or categories based on project type and size. • Ensure Profitability Ensure the pricing model supports profitability and sets minimum profit margins for sustainability. • Account for Variables Consider variables such as location, industry standards, and material/labor cost fluctuations. Develop strategies to adjust pricing in response to market changes. • Simplify Pricing Process Design a user-friendly and easy-to-implement pricing model. Minimize complexity to streamline the pricing process. • Incorporate Feedback Gather and incorporate feedback from stakeholders during development. Refine the pricing model based on suggestions and insights. Develop training materials and resources for effective implementation. Offer ongoing support to address challenges and questions. • Monitor and Evaluate Establish metrics to monitor the pricing model's effectiveness. Regularly evaluate and adjust performance to optimize strategies. • Document Best Practices

The Construction Industry Digital Book Writing Project (over 50 topic subjects available)

Project Outline The Construction Industry Digital Book Writing Project (over 50 topic subjects available) The Home Policy Insurance Industry Digital Book Writing Project The Canadian New Home Warranty Program Digital Book Writing Project What to look for when purchasing a residential property. For this project, students will embark on a creative journey to conceptualize, plan, and write digital book for an operational Canadian construction business in Alberta. Through a combination of online meeting, discussions, practical research, and peer feedback sessions, participants will craft engaging digital content. From ideation to publication, students must explore various aspects of digital book writing, including choosing a topic (from our list of topics), structuring content, integrating multimedia elements, formatting for different platforms, and marketing strategies. By the end of the project, students will have developed a polished digital book ready for distribution. Opportunities for professional development and growth- if you are successful at this project then we want to have a conversation about hiring you while you are going to school. We are open to the possibility of developing some sort of profit-sharing incentive based on increased revenue coming into the company for the marketing procedures developed by the students.   To understand the fundamental principles of digital book writing. To develop skills in brainstorming, outlining, and planning digital book content. To explore techniques for integrating multimedia elements, such as images, videos, and interactive features, into digital books. To learn about different digital book formats and platforms and how to format content accordingly. To practice effective writing techniques for engaging digital audiences. To receive constructive feedback from peers and team leaders to improve writing skills. To explore strategies for marketing and promoting digital books. To complete a digital book project from start to finish. Course Outline: (Onboarding process) Week 1 : Develop principles and practises for your publication. Understanding the digital publishing landscape Exploring different types of digital books 5 reason to write a digital book? Workshop: Propose 5-10 of your best opinions finding the most effectives methodology in digital book writing. Week 2: Ideation and Topic Selection Brainstorming and document your book ideas Identifying target audiences and defining goals Choosing a topic and refining the book concept Workshop: Pitching book ideas to project manager and providing feedback Week 3: Planning and Outlining Developing a clear structure and outline for the book Organizing chapters, sections, and subtopics Incorporating storytelling techniques and narrative arcs Workshop: Creating an outline for the digital book project Week 4: Writing Techniques for Digital Books Crafting compelling introductions and conclusions Writing engaging content for digital readers Tips for effective storytelling in digital formats Workshop: Writing exercises and peer review sessions Week 5: Multimedia Integration Understanding the role of multimedia in digital books Choosing and sourcing images, videos, and interactive elements Formatting multimedia content for different devices and platforms Workshop: Adding multimedia elements to the digital book project Week 6: Formatting and Publishing Exploring different digital book formats (e.g., EPUB, PDF, MOBI) Understanding platform requirements and guidelines Formatting text, images, and multimedia elements for publication Workshop: Formatting and preparing the digital book for publication Week 7: Marketing and Promotion Developing a marketing strategy for the digital book Building an author platform and online presence (Your publication will get author credits) Leveraging social media, email marketing, and other channels Workshop: Creating a marketing plan for the digital book project Week 8: Finalizing and Distribution Reviewing and revising the digital book based on feedback Proofreading and editing for errors and consistency Uploading and distributing the digital book on various platforms Celebration: Sharing completed digital book projects with the Riipen platform. Assessment: Completion of assignments: Peer feedback and review sessions: Final digital book project: Note: This course outline is subject to adjustments based on the needs and interests of the students.

Develop a model strategy to use Linked for B2B application.

Develop and execute a business development plan & strategy to attract qualified B2B clientele in the Insurance, new Home Building and Property Management Industries. This involves crafting content, posting content, and finding the right strategies to embed our company within those people managing the industries. Strategy Development: Collaborate with fellow student to develop a tailored strategy for leveraging LinkedIn's Sales Navigator platform to drive sales and lead generation. Define key performance indicators (KPIs), target audience segments, messaging strategies, and outreach tactics to maximize effectiveness. Implementation and Execution: Execute the agreed-upon strategy in a timely and efficient manner, utilizing LinkedIn's Sales Navigator platform to identify and engage with potential prospects, nurture relationships, and convert leads into customers. Monitor progress regularly and make adjustments as needed to optimize performance. Performance Monitoring and Reporting: Establish metrics for measuring the effectiveness of the LinkedIn sales and lead generation efforts, such as lead conversion rates, engagement metrics, and ROI. Implement tracking mechanisms to monitor performance, analyze data, and generate regular reports to stakeholders.

Develop a profit sharing plan for a small construction business in both the office and the field.

The problem students will be solving is how to create a fair and effective profit-sharing system that incentivizes all employees, regardless of their role, to contribute to the company's success and share in its financial gains. By the end of the project, students are expected to achieve the following outcomes: Equitable Distribution of Profits : Develop a profit-sharing plan that ensures fair and transparent distribution of profits among both office and field employees based on their contributions to the company's success. Motivated Workforce : Create a system that motivates all employees to work towards common goals and encourages them to perform at their best, leading to increased productivity and profitability for the business. Improved Employee Retention and Satisfaction : Design a profit-sharing plan that enhances employee retention by rewarding loyalty and dedication, and increases overall job satisfaction within the company. Alignment with Company Objectives : Ensure that the profit-sharing plan aligns with the company's long-term objectives, values, and culture, fostering a sense of ownership and commitment among employees. Clear Communication and Understanding : Clearly communicate the details of the profit-sharing plan to all employees, ensuring they understand how it works and what they need to do to contribute and benefit from it. Financial Sustainability : Develop a plan that is financially sustainable for the business, considering factors such as profitability, cash flow, and future growth projections. Legal and Regulatory Compliance : Ensure that the profit-sharing plan complies with relevant laws and regulations governing employee compensation and benefits. Overall, the project aims to create a profit-sharing plan that fosters a collaborative and supportive work environment, aligns employee interests with company success, and contributes to the long-term growth and stability of the small construction business.

Video, Images or Animation Clip Editor/Designer

The main objective of the project is to create compelling video, images and animation content for a small business's marketing campaign. The problem students will be solving is how to effectively communicate the message and values of the business through engaging visual content. By the end of the project, students are expected to achieve several outcomes: Create Engaging Content : Students will have to craft videos and animations that capture the attention of the target audience and effectively convey the business's message. Enhance Brand Awareness : Through their creations, students will help increase the visibility and recognition of the small business within its target market. Drive Engagement and Conversion : The videos and animations should be designed to encourage viewer interaction and ultimately lead to increased customer engagement and conversion rates. Showcase Creativity and Technical Skills : Students will demonstrate their creativity and proficiency in using video editing and animation software to produce high-quality content. Meet Client Expectations : The final outcome should meet or exceed the expectations of the small business client, helping them achieve their marketing goals effectively. Gain Practical Experience : Students will already have hands-on experience in a real-world marketing project, learning how to apply their skills and knowledge in a professional setting. Depending on Student input :   Students will have the opportunity to assist in project outcomes depending on their specialty knowledge to better facilitate the completion of projects

Social Media Campaign Advertising Gurus

Are you a dynamic individual with a knack for social media marketing in any of the following platforms?  Linked In Instagram Youtube Gmail marketing Twitter/X Facebook Can you assist in designing a plan & content to digitally reach new vendors and forging strong connections with business professionals?  With experience in the following platforms you will assist in developing digital marketing campaigns reaching out across Canada to Home Insurance company claims managers, New Home Warranty claims personnel and Property Management Groups.  Role: Social Media Campaign & Newsletter Advertising Guru Location: Remote (Worldwide) Requirements: Proven experience in social media marketing, newsletter advertising, and designing digital media for introductory communications for  a B2B context. Strong communication and interpersonal skills, ability to consistently reach out to the team leader. Proficiency in using one or all of the platforms **LinkedIn, Instagram, Youtube, Gmail marketing, Twitter/X, Facebook or other internet tools for prospecting and lead generation. Knowledge of techniques for measuring campaign performance. Self-motivated and results-oriented, with a passion for driving business growth and achieving targets. If you're ready to take your social media marketing and advertising skills to the next level and make a meaningful impact, we want to hear from you! Join us in creating compelling campaigns that connect with our target audience and drive business success. Opportunities for professional development and growth.  If you are good at this project, then hopefully we can continue our relationship on a stipend while you attend school.   We are open to the possibility of developing some sort of profit-sharing incentive based on increased revenue coming into the company for the marketing procedures developed by your efforts. If we win through your efforts, then you win too. 

Business Website Editing and Design

This project is designed to access students with the skills and knowledge necessary to conceptualize, design, develop, and manage a business website. Please provide evidence of your relevant experience in the field for which you are applying. We are seeking candidates with demonstrated expertise in this area to ensure the success of our team. Students will bring expertise in web development, user experience design, digital marketing, and business strategy to create unique and successful online opportunities for Canadian Contractor Services. As a web designer, you will play a key role in the design, development, and experiences of our websites. You will work closely with our management team to translate client requirements into engaging and user-friendly web experiences. From concept to launch, you will leverage your expertise in web development, design, and digital marketing to deliver a high-quality website that meet our objectives and drive business growth. Responsibilities: Collaborate with management  to understand project requirements and objectives. Assist in editing existing site development to create a more visually appealing website using HTML, CSS, JavaScript, and other relevant technologies. We have 2 websites- One in Wordpress and the other on Zoho Sites which resembles the WIX platform. Implement best practices in user experience (UX) design to optimize website usability and functionality. Conduct thorough testing and debugging to ensure website performance across various browsers and devices. Integrate content management systems (CMS) and e-commerce platforms as needed. Optimize websites for search engine visibility and performance (SEO). Monitor website analytics and performance metrics to identify areas for improvement. Provide ongoing maintenance and support for existing websites, including troubleshooting and updates. Stay current with industry trends, tools, and technologies to continually enhance skills and knowledge. Track all your work flow and design ideas as per our naming and organizational flow documentation. Effective strategies for web design projects involve a combination of thorough planning, clear communication, user-centric design principles, and ongoing collaboration. Here are some key strategies to ensure the success of web design projects: Define Clear Objectives and Requirements: Begin by understanding the goals of the website and the needs of its target audience. Clearly define project objectives, scope, and requirements to guide the design process effectively. Research and Analysis: Conduct comprehensive research on industry trends, competitor websites, and target audience preferences. Gather insights through user surveys, interviews, and usability testing to inform design decisions. Create User Personas and User Journeys: Develop user personas representing different segments of the target audience and map out their typical user journeys. This helps in designing a website that caters to the specific needs and preferences of users. Responsive Design: Ensure the website is designed responsively to provide an optimal viewing experience across various devices and screen sizes. Prioritize mobile-first design to accommodate the growing number of mobile users. Focus on Usability and Accessibility: Prioritize usability and accessibility considerations to ensure the website is easy to navigate and accessible to users with disabilities. Follow web accessibility guidelines (e.g., WCAG) and conduct usability testing to identify and address any usability issues. Wireframing and Prototyping: Create wireframes and prototypes to visualize the layout, structure, and functionality of the website before proceeding with full-scale design and development. This allows for early feedback and iteration. Iterative Design Process: Adopt an iterative design process, starting with low-fidelity prototypes and gradually refining the design based on feedback from stakeholders and users. Regularly test and iterate on design elements to improve user experience. Visual Design and Branding: Apply principles of visual design to create a cohesive and visually appealing website. Use typography, color palettes, imagery, and branding elements effectively to reinforce the brand identity and evoke the desired emotions. Content Strategy: Develop a comprehensive content strategy to ensure the website content is relevant, engaging, and aligned with the target audience's needs. Plan for content creation, organization, and governance throughout the design process. Collaboration and Communication: Foster open communication and collaboration among team members, including designers, developers, content creators, and stakeholders. Use project management tools and platforms to streamline communication and track progress effectively. Performance Optimization: Optimize website performance by minimizing page load times, optimizing images and multimedia content, and implementing caching and compression techniques. Ensure the website meets performance benchmarks for speed and responsiveness. Testing and Quality Assurance: Conduct thorough testing across different browsers, devices, and user scenarios to identify and resolve any bugs, errors, or compatibility issues. Perform usability testing with real users to validate design decisions and uncover usability issues. By implementing these strategies, web design projects can achieve their objectives effectively while delivering exceptional user experiences that meet the needs and expectations of the target audience.

Social Media Video Editing Fundamentals

The problem being addressed is the need for skilled professionals who can proficiently navigate the complexities of modern video production and post-production processes. In today's digital age, there is an increasing demand for high-quality video content across various platforms such as film, television, streaming services, social media, and online advertising. However, creating professional-grade video content requires more than just basic editing skills. It requires a deep understanding of advanced editing techniques, software tools, and creative approaches to effectively tell stories, engage audiences, and meet the demands of clients and viewers. By offering this project, the aim is to equip students with the advanced skills and knowledge needed to excel in the competitive field of video editing and post-production. This will address the following specific problems: Skill Gap: Many aspiring video editors may have basic editing skills but lack the knowledge and experience to tackle more complex editing tasks and projects. This course fills the skill gap by providing advanced training in editing techniques, color correction, visual effects, audio editing, and project management. Industry Demands: The video production industry is constantly evolving, with new technologies, techniques, and trends emerging regularly. Professionals need to stay updated with the latest advancements to remain competitive. This course addresses the problem of keeping up with industry demands by covering advanced topics such as multicamera editing, motion graphics, and advanced effects. Client Expectations: Clients and employers often expect high-quality, polished video content that stands out in a crowded marketplace. This course helps students meet and exceed client expectations by teaching them how to create visually stunning videos with professional-grade production values. Career Advancement: For individuals already working in the video editing field, advancing their skills and knowledge can lead to better career opportunities and increased earning potential. This course offers advanced training that can help students advance their careers in film and television post-production, advertising agencies, production studios, and other related industries. Overall, by addressing these problems and providing comprehensive training in advanced video editing techniques, this course aims to empower students to succeed in the dynamic and competitive field of video production and post-production. GOALS & COMPLETION TASKS- Will be summarized with 2 days.

Business Blogging: Strategies for Effective Content Marketing

Please provide evidence of your relevant experience in the field for which you are applying. We are seeking candidates with demonstrated expertise in this area to ensure the success of our team. Knowledge Acquisition: Students will bring  a deep understanding of the role of blogging in modern marketing, the benefits it offers to businesses, and the various strategies and techniques involved in successful business blogging. Skill Development: Students will have practical skills related to content creation, search engine optimization (SEO), visual content creation, blogging platform setup and customization, promotion, analytics, and monetization. Strategic Thinking: Students will plan and execute a blogging strategy that aligns with business goals, targets the right audience, and drives results. Application of Concepts: Through to the final project of producing at least 5 @1000 word blogs, students will apply the concepts and techniques to develop a comprehensive blogging strategy proposal for a real business. This hands-on experience will allow them to demonstrate their understanding and showcase their ability to create actionable plans for business blogging success. Critical Thinking and Analysis: Students may evaluate different blogging platforms and monetization strategies, and interpret blog performance metrics to make informed decisions and optimize their blogging strategies. Ethical Considerations: Students will not contravene copyright laws, disclosure requirements for sponsored content, and protecting intellectual property rights. They will learn to navigate these considerations responsibly and ethically in their blogging endeavors. Overall, the main objective of the project is to empower students with the knowledge, skills, and strategic mindset needed to leverage blogging as a powerful tool for driving traffic, engaging audiences, and achieving business objectives in the digital age.   HARD GOALS: Here are the summary tasks to achieve to complete the project: (Goals subject to revision upon student feedback) 1.      Pick a platform that you would like to focus on. That could be LinkedIn, Facebook, Instagram, Twitter, Google my business or either of the two websites. 2.     In the Google Drive provided, you'll find a folder titled "ON BOARDING NEW HIRES" containing a document offering a high-level summary of the project. The Drive is structured to accommodate various folders with all necessary project information. HTTPS://DRIVE.GOOGLE.COM/DRIVE/FOLDERS/1I8YIK98HYJJ9SMZNPGAYBC8YGKTCNA4-?USP=SHARING 3.     Assist in developing branding/marketing strategies for Canadian Contractor Services in any of the business silos available. Consult with owner throughout this process to firm up details. 4.     Choose and name any 50 photos or videos in any of the Google Drive folders as per the “Naming Conventions”. This is the data you will copy to your private project folder and use for your creative content. 5. Edit and create 25 short posts as per “Creative Guidelines” using the skillset you bring to the project. You are basically editing this material for the platform you choose to post to.   You will be part of a team, so this doesn’t become too onerous with your school workload.   6. All accepted work will eventually be posted to our YouTube business channel or a multitude of different platforms like YouTube shorts, Twitter, LinkedIn, Instagram, Facebook, Rumble, Blog posts etc. 7. Assist in developing “Posting Procedural Templates” or routines for producing content. 8. Choose work that showcases the best of your skills and creativity for the Riipen terms and condition requirements and submit to the portal. 9. Develop 3 @ 1000 word blogs and 25 short posts for publishing. This milestone will be a team effort.  Save all your work within the Google Drive environment and on your PC for submitting to Riipen at project completion.  • Brainstorming, exploring, and presenting innovative concepts for CCS construction blog .  • Crafting, refining, releasing, and amplifying content.  • Enhancing our blog's layout to showcase featured snippets, enhancing our visibility over rivals on Google. • Marketing fresh articles through ads, emails, social media, and diverse channels to engage and entice new followers. • Championing and enlightening others about various passions, merchandise, or offerings. • Boosting web traffic by employing SEO strategies and relevant keywords. • Extending invitations to fellow bloggers, authorities, or noteworthy figures to contribute to our online marketplace.

Social Media Marketing Website

WHAT IS THE MAIN GOAL FOR THIS PROJECT? Knowledge Acquisition: Students will gain a deep understanding of the role of social media in modern marketing, the benefits it offers to businesses, and the various strategies and techniques involved in successful business social media marketing. Skill Development: Students will develop practical skills related to content creation, search engine optimization (SEO) for social media, visual content creation, social media platform setup and customization, promotion, analytics, and monetization. Strategic Thinking: Students will learn how to plan and execute a social media marketing strategy that aligns with business goals, targets the right audience, and drives results. They will also explore advanced topics and emerging trends in business social media marketing to stay ahead of the curve. Application of Concepts: Through the final project, students will apply the concepts and techniques learned throughout the project to develop a comprehensive social media marketing strategy proposal for a fictional or real business. This hands-on experience will allow them to demonstrate their understanding and showcase their ability to create actionable plans for social media marketing success. Critical Thinking and Analysis: Students will analyze case studies, evaluate different social media platforms and monetization strategies, and interpret social media performance metrics to make informed decisions and optimize their social media marketing strategies. Ethical Considerations: Students will explore legal and ethical considerations related to social media marketing, including copyright laws, disclosure requirements for sponsored content, and protecting intellectual property rights. They will learn to navigate these considerations responsibly and ethically in their social media marketing endeavors. Overall, the main objective of the project is to empower students with the knowledge, skills, and strategic mindset needed to leverage social media as a powerful tool for driving traffic, engaging audiences, and achieving business objectives in the digital age. HARD GOALS Here are the summary tasks to achieve to complete the project: (Subject revision upon student feedback) 1.      Pick a platform that you would like to focus on. That could be LinkedIn, Facebook, Instagram, Twitter, Google my business or either of the two websites. 2.     In the Google Drive provided, you'll find a folder titled "ON BOARDING NEW HIRES" containing a document offering a high-level summary of the project. The Drive is structured to accommodate various folders with all necessary project information. HTTPS://DRIVE.GOOGLE.COM/DRIVE/FOLDERS/1I8YIK98HYJJ9SMZNPGAYBC8YGKTCNA4-?USP=SHARING 3.     Assist in developing 3 branding/marketing strategies for Canadian Contractor Services in any of the business silos available. Consult with owner throughout this process to firm up details. 4.     Choose and name any 50 photos or videos in any of the Google Drive timed folders as per the “Naming Conventions”. 5.     Organize those 50 files and all related data to all folders as per the “Organizational Guidelines”. 6.     Edit and create 25 posts as per “Creative Guidelines” using the skillset you bring to the project. You are basically editing this material for the platform you choose to post to.   All of your work will eventually be posted to our YouTube business channel or a multitude of different platforms like YouTube shorts, Twitter, LinkedIn, Instagram, Facebook, Rumble, Blog posts etc. 7.     Assist in developing a posting template and routine for your work on either the WordPress website or through Zoho social platform. 8.     Choose 3-5 posts that showcase the best of your skills and creativity for the Riipen terms and condition requirements and submit to the portal. Website :  https://www.canadiancontractorservices.com/ Google Reviews:    https://g.page/r/CaYPc6yd_fQkEB0/review Youtube:  https://www.youtube.com/@canadiancontractorservices9138 Facebook:  https://www.facebook.com/CanadianCordialContractor/ Instagram:  https://www.instagram.com/canadiancontractorservices2022/ Twitter/ X:  https://twitter.com/CCSPRO2022 LinkedIn Business Page:  https://www.linkedin.com/company/canadiancontractorservices/?viewAsMember=true Google My Business:  https://www.google.com/search?client=firefox-b-d&q=canadian+contractor+services