Market Research Analysis for The Shooting Star Press Inc.

The Shooting Star Press Inc. is seeking a comprehensive market research analysis to better understand the competitive landscape and consumer preferences for its entire product line. The goal of this project is to provide insights that will inform strategic decisions and enhance the company's market positioning. Students will apply their classroom knowledge of market research methodologies to gather data on industry trends, competitor offerings, and customer demographics. The project will involve analyzing existing market data, conducting surveys or interviews, and synthesizing findings into actionable insights. By the end of the project, students will have developed a deeper understanding of market research processes and their application in real-world business scenarios.

Increase physical book and graphic novel distribution

For 10 years, we have published graphic novels, novels and have recently added audiobooks to our lineup. One of our key goals for 2024 is to augment distribution of physical books to traditional retailers. We are looking for a student to help us research possible opportunities in these markets.

Email List Expansion Strategy for The Shooting Star Press Inc.

The Shooting Star Press Inc. aims to expand its email distribution list to enhance its reach and engagement with its audience. The current list is limited, and the company seeks innovative strategies to grow it effectively. This project involves researching and implementing best practices for email list growth, such as optimizing sign-up forms, creating engaging content, and leveraging social media platforms. The goal is to increase the email subscriber base by 20% within a specified timeframe. Learners will apply their marketing and digital communication skills to develop a comprehensive strategy that aligns with the company's brand and audience. The project will involve analyzing current subscriber data, identifying target demographics, and proposing actionable tactics to attract new subscribers.

Awareness Video Creation

Our organization is passionate about promoting social causes. We ​​want to increase awareness about a particular topic. We would like to collaborate with students to create an awareness video. This will involve several different steps for the students, including: Familiarizing themselves with the social cause, our mission and goals. Recording a presentation or screencast to raise awareness on the issue. Finding and applying suitable background music. Adding text, transitions, and overlays to the video. Bonus steps in the process would also include: Presenting the video and making edits based on feedback. Recommending ideas and editing tools for future awareness videos.