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Marketing Strategy

Marketing - 3019
Closed
Red River College Polytechnic
Red River College Polytechnic
Winnipeg, Manitoba, Canada
Jose M. Lopez Bueno
Jose M. Lopez Bueno
Instuctor
(1)
4
Timeline
  • January 15, 2022
    Experience start
  • January 20, 2022
    Project Scope Meeting
  • April 5, 2022
    Experience end
Experience
3/3 project matches
Dates set by experience
Preferred companies
Canada
Any, Small to medium enterprise, Sole proprietorship
Any industries
Categories
Customer segmentation Market research Competitive analysis Market expansion Product or service launch
Skills
digital marketing marketing strategy research
Learner goals and capabilities

Through this course, students from Red River Polytechnic have gained a foundation in the strategic marketing aims to reach prospective consumers and turn them into customers of the products or services the business provides. Students have developed analytical and decision-making skills using and will be able to apply this with your organization in a project to make sound and informed planning and marketing recommendations.

In teams, students will work collaboratively to develop a marketing plan, implement a digital marketing campaign, and create engagements with your prospective customers using a customer relationship management system.

Learners
Undergraduate
Any level
24 learners
Project
30 hours per learner
Learners self-assign
Teams of 4
Expected outcomes and deliverables

Deliverables will depend on the project and employer types.

Project timeline
  • January 15, 2022
    Experience start
  • January 20, 2022
    Project Scope Meeting
  • April 5, 2022
    Experience end
Project Examples

Project examples may include but are not limited to:

  • Creating a marketing portfolio to highlight marketing skills, abilities, and experience
  • Applying an ethical framework to marketing strategy
  • Applying segmentation to identify potential markets for a product or service
  • Recommending a marketing mix for a potential market for a product or service
  • Selecting appropriate methods of communication, utilizing different types of strategies in managing client relationships and building networks
  • Contrasting various market research tools and methods to lead further marketing decisions
  • Analyzing the process involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to inform marketing segmentation and marketing mix decisions
  • Evaluating an organization’s digital media offerings to identify gaps and suggest improvements
  • Evaluating an integrated marketing communications plan to provide practical advice for improvement and implementation
  • Contrasting sales tools and techniques to inform an organization’s pipeline management structure
  • Translating marketing strategies and plans for developing and managing international markets
Companies must answer the following questions to submit a match request to this experience:

A representative of the company will be available for a pre-selection discussion with the administrator of the course to review the project scope.

A representative of the company will be available to answer questions from students in a timely manner for the duration of the project.