Students will be in small forward-looking sales teams and complete a Project with two main parts.

In part 1, they will form a strong understanding of the business and its products.

In part 2, students will evaluate current sales presentations and demonstrate a new approach to selling products during a pandemic. They will develop a unique sales strategy for your company, based on market research and product knowledge, that will improve your sales processes and results.

The group will compose a 15-20 minute presentation and Q&A highlighting and applying research and findings for your company.

Specifically, students will present information about the following:

1. The information that has to be uncovered before planning a sales presentation for your product.

2. A clear Product Proposal

3. A Sales presentation that includes a fully developed FAB (features, advantages, and benefits) worksheet for the product selected

Students will offer ideas on how to

1. Deal with Objections and

2. Use a SELL (show, explain, lead into benefit, and let the buyer talk) sequence for the product selected.