University of Alberta
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Marketing Strategy

MRKT-2037
Closed
Red River College Polytechnic
Red River College Polytechnic
Winnipeg, Manitoba, Canada
marcio Coelho
Professor
(2)
1
Timeline
  • February 23, 2022
    Experience start
  • February 25, 2022
    Project Scope Meeting
  • April 1, 2022
    Experience end
Experience
5/5 project matches
Dates set by experience
Preferred companies
Manitoba, Canada
Any
Any industries
Categories
Customer segmentation Digital marketing Search engine optimization Marketing analytics Competitive analysis
Skills
digital marketing marketing strategy research
Learner goals and capabilities

Through this course, students from Red River Polytechnic have gained a foundation in the strategic marketing aims to reach prospective consumers and turn them into customers of the products or services the business provides. Students have developed analytical and decision-making skills using and will be able to apply this with your organization in a project to make sound and informed planning and marketing recommendations.

In teams, students will work collaboratively to develop a marketing plan, implement a digital marketing campaign, and create engagements with your prospective customers using a customer relationship management system.

Learners
Undergraduate
Any level
24 learners
Project
45 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

Deliverables will depend on the project and employer types.

Project timeline
  • February 23, 2022
    Experience start
  • February 25, 2022
    Project Scope Meeting
  • April 1, 2022
    Experience end
Project Examples

Project examples may include but are not limited to:

  • Developing an overall marketing strategy
  • Developing appropriate marketing mix strategies that support the overall marketing strategy
  • Adapting marketing strategies to the various stages of the product lifecycle
  • Providing input into product development based on information obtained from customers
  • Describing the features, advantages and benefits (FAB) of a product
  • Calculating pricing including mark-ups and mark-downs
  • Describing various channels of distribution and the impact of channel conflict
  • Calculating multiple mark-ups for given channels of distribution
  • Describing the role of personal selling within an organization’s promotion’s strategy
  • Creating an effective promotional mix based on a target customer
  • Determining when a direct response campaign would be appropriate for a particular sales territory
  • Developing a direct response campaign designed to generate leads
  • Promoting a company’s goods and service at a tradeshow
  • Developing a marketing implementation plan
Companies must answer the following questions to submit a match request to this experience:

A representative of the company will be available to answer questions from students in a timely manner for the duration of the project.

A representative of the company will be available for a pre-selection discussion with the administrator of the course to review the project scope.