Materiality is the principle of defining the social and environmental topics that matter most to your business and your stakeholders . A double materiality assessment should be used as a strategic business tool , with implications beyond corporate responsibility or sustainability reporting. A broad and inclusive double materiality process, including stakeholder engagement , can deliver benefits such as:   Ensuring business strategy takes into account significant social and environmental topics, and the management of sustainability issues is embedded in wider business processes. Identifying trends on the horizon, such as water scarcity or changing weather patterns, that could significantly impact the company's ability to create value in the long-term. Prioritizing your resources for the sustainability issues that matter most to the business and stakeholders, so you can focus time and money on the most important topics, and on collecting relevant data. Highlighting areas where we need to manage and monitor risks that are important but not currently addressed. Identifying the areas of interest to the most important stakeholders, enabling you to report concise Information that gives a meaningful picture of progress to those who need it. Helping to identify where the company is creating, or reducing, value for society. Completing an industry and competitive analysis of the reporting efforts currently in place. Identifying the reporting standards that your organization should consider and their implications. A practical ‘how to’ guide to sustainability reporting for your organization. 

Master's student-consultants will devise a strategy to address a marketing opportunity you have identified for your organization. They will work with you to complete a comprehensive business analysis and strategic plan in the May - August 2025 term.

Welcome to the Master of Marketing Placement Program with Schulich School of Business. Our Masters students are eager to apply their classroom learning to real-world projects, gaining practical knowledge while providing valuable insights to your organization. Through this collaboration, students aim to enhance their skills in marketing, sales, and research, while contributing meaningfully to your company's success. As an employer, your role is crucial in guiding and supporting our learners throughout the project, ensuring a successful and enriching experience for both parties. Work placements are minimum 12 weeks during the summer semester (May to August). Students can work part-time or full-time, depending on the needs of the project. At this moment we are seeking only paid placement opportunities. If a placement is paid (min hourly rate in Ontario, $16.5/hr) and 4-months long, we can provide you with an Ontario tax credit letter. All interested employers can send a request to match, along with a job description for posting  on our internal job board. After 7 to 10 days, we will send you the applications (cover letter and resume) of interested students. The selected student will receive an offer for the Work Placement.

Schulich MBA student-consultants will undertake a comprehensive strategic study of your organization and its external environment to identify key strategic issues and develop actionable recommendations - including an implementation plan - to help your organization achieve its goals. Feedback from past clients indicates that they most appreciate the in-depth analysis and objective assessment of their operations and the new insights and perspectives introduced by the students. Please note: For this capstone project, only companies/organizations with established products and an existing customer base can be accepted (proxy: $2-3M annual revenue). We cannot accommodate start-ups without an established customer base.