Marketing Management
Closed
Vancouver, British Columbia, Canada
Project
Academic experience
100 hours per learner
Learner
Canada
Intermediate level
Project scope
Categories
Data analysis Market research Competitive analysis Search engine optimizationSkills
marketing strategies target market secondary research communication strategies marketing mix marketing social media advertisement- Marketing strategy review: Providing recommendations on my target market and what methods I can use to leverage and improve my marketing strategy based on my organization's budget and current marketing strategy.
- Segmentation and targeting: defining best-fit audience segments to market your products to.
- Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
- Social Media: An analysis of how to leverage social media channels to reach different customer groups
- Conduct external desk analysis (including customer, competitor, market and environment) as well as marketing mix performance.
- Developing an integrated online/offline communication strategy with pop-up stores, outdoor display ads, and app features recommendations.
- Background and Objectives
- Situation and Environmental Analysis
- Marketing desk research (including customer, competitor, market and environment)
- Segmentation, targeting, and differentiation (best-fit audience segments to market your products to).
- Marketing Mix strategy: Insight and recommendations of sustainable strategies related to the Marketing Mix (Product, Place, Price, and Promotion) based on my organization's budget and current marketing strategy.
- Budget
- Measures of success
- Conclusion
- I will be available to attend an online meeting to tell students about my company and the goals for the project before the first milestone AND answer periodic emails or phone calls over the duration of the project to address students' questions (Will meet with the students weekly or bi-weekly during office hours for about 15min+ per team)
- I will provide an official letter of recommendation, endorsement on the students' LinkedIn page, or a reference of their cooperation with my business
- I will attend the students’ marketing plan presentation during the final week of the course, as well as provide feedback to the instructor and students.
- I will be available for a quick online call with the instructor to confirm that my scope is an appropriate fit for the course.
About the company
Company
Vancouver, British Columbia, Canada
0 - 1 employees
Hospital, health, wellness & medical
Chloe Greenberg Studio is passionate about helping people who feel they need more balance in their lives and love for themselves through life vision, mindset, confidence & goal-related workshops, programs and art classes. Guiding people to regain peace, inspiration, and motivation is at the core of Chloe Greenberg Studio.
Through mindfulness, neuroscience, positive psychology and various therapies, the programs and workshops help students create actionable steps and systems that support them in life changes, managing stress, difficult emotions, and taking action on goals. Art classes encourage those new to art to overcome a fear of perfection and embark on their artistic journey.