Marketing Management

Marketing strategy review: Providing recommendations on my target market and what methods I can use to leverage and improve my marketing strategy based on my organization's budget and current marketing strategy. Segmentation and targeting: defining best-fit audience segments to market your products to. Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion). Social Media: An analysis of how to leverage social media channels to reach different customer groups Conduct external desk analysis (including customer, competitor, market and environment) as well as marketing mix performance. Developing an integrated online/offline communication strategy with pop-up stores, outdoor display ads, and app features recommendations.

Consumer Research & Insights into Branding

Currently, this company is divided into two sectors that I hope to have help fitting into one. Most important goals: 1) Clarity on who Chloe Greenberg Studio's audience is 2) What one category the brand fits into (i.e. wellness, personal development, etc.) 3) Advise on how the brand messaging should be presented to merge the studio and vision board aspects

Launching and positioning an E-Commerce/Website Presence

Content Plan (how to merge vision boarding, art & products to create a lifestyle brand) Digital Strategy Digital Report Cards SEO (Search Engine Optimization) Plan PPC Plan

Digital Marketing Strategy (Spring Term)

Digital marketing support to help the organization develop a digital marketing campaign, develop a strategic digital marketing plan, and potentially solve a current digital marketing challenge. Explore proven practical examples of strategy selection, implementation, and management, and how competitive advantage is created and leveraged over time and distance in the context of rapidly evolving technologies and practice. Digital Marketing Plan (report) including their research, analysis, insights, and recommendations. Sales & marketing, Marketing strategy