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Marketing Plan For DTC Brand Indigena

Closed
Indigena Enterprises Inc
Indigena Enterprises Inc
Conception Bay South, Newfoundland and Labrador, Canada
Lisa Walsh
Lisa Walsh
Founder/CEO
3
Project
Academic experience
100 hours per learner
Learner
Anywhere
Advanced level

Project scope

Categories
Digital marketing Market expansion Product or service launch Sales strategy Marketing analytics
Skills
customer acquisition management business-to-consumer (b2c) marketing marketing mix marketing planning packaging and labeling communication market share new product development research
Details

Develop a comprehensive B2C marketing plan for online and grocery brand, www.indigenaskincare.com. Currently we sell mostly online and want to increase in this area. We are in retail stores primarily in Atlantic Canada and are working on finding the right distributor for national placement. This year we are renovating our workspace to include a training area for video and a retail space with beautiful areas that are Instagram worthy. The intent is to create an online community where customers can interact with Indigena. All brand assets including the new website, video and photoshoots have been created.

The project would include :

  • Increasing revenue or market share for an existing product/service.
  • Promoting a new product/service launch.
  • Increasing brand awareness
  • Improving online communications (along with recommendations related to the product or service, packaging etc.)
  • Improving customer acquisition/retention.
  • Identifying new market segments and opportunities.

This project will include a complete marketing plan with an indepth presentation including analysis of all four marketing mix elements: product, price, distribution, and promotion.Original research about your customers and potential customers with creative, detailed and actionable recommendations, based on a well-defined goal.

Deliverables
No deliverables exist for this project.
Mentorship

Detailed meetings with Founder and Sales Manager

About the company

Company
https://www.indigenaskincare.com/
Conception Bay South, Newfoundland and Labrador, Canada
0 - 1 employees
Business services, Government, Consumer goods & services, Hospital, health, wellness & medical, Cosmetics & beauty

An innovation manufacturing company specializing in sustainable, cruelty free vegan personal care formulas.

Indigena is passionate about providing only the best naturally derived products, including many ingredients that are harvested locally from the surrounding land and sea. With a wide range of skin care, body care and hair care products; Indigena is always exploring new and unique methods to enhance formulations and bring them to the next level. Memorial University of Newfoundland has partnered with Indigena to help harvest botanicals and extracts that are used in their formulations. Indigena is able to take advantage of distinctive Newfoundland botanicals for use in their products, making Indigena a truly unique skincare brand.

With their passionate connection to nature, Indigena uses only the best natural ingredients and taking advantage of all that Newfoundland has to offer.