SEO and Social Media Strategy
Project scope
Categories
Communications Marketing strategySkills
digital marketing keyword research social media content social media search engine optimization social media marketingOur team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:
1. Keyword analysis to determine relevant search terms to our organization
2. A strategy document to outline:
- Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
- Social media requirements to increase the number of followers/likes and share
3. Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site
4. Providing ideas for engaging content for prominent media websites including video
This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.
This project will be supervised by the Director, People & Processes.
About the company
Sandalwood is an engineering and ergonomics professional services firm. Sandalwood designs and executes strategic programs for manufacturers which reduce their work-related risks to quality, productivity and employee health. Sandalwood has operations in Canada, Mexico and the United States.