The main goal for the project is to create an aesthetic and user-friendly UI/UX design for the innovation lab Rollodex, as well as develop a comprehensive branding guide for the company Appy.Yo. This will involve several different steps for the students, including:

- Researching the target audience and understanding their needs and preferences.

- Creating wireframes and prototypes for the UI/UX design.

- Incorporating feedback from stakeholders and making necessary revisions.

- Developing a branding guide that includes logo, color palette, typography, and visual elements.

By the end of the project, students should complete the following tasks:

- User research and analysis report outlining the target audience and their preferences.

- UI/UX design prototypes and wireframes for Rollodex.

- Finalized UI/UX design for Rollodex with stakeholder feedback incorporated.

- Comprehensive branding guide for Appy.Yo including logo, color palette, typography, and visual elements.

Final deliverables:

- All source materials including research reports, design prototypes, and branding guide.

- A presentation explaining the design process and outcomes.

We will provide access to project management tools to better organize your task, as well as any necessary tools or technologies needed to aid in completing your project. If you require any assistance, we will find time to schedule you for help. Additionally, access to all of your data will be shared through our Google Drive.