The main goal for the project is to create a marketing strategy for the WeVibe dating app, focusing on social media posts and content creation. The strategy should aim to increase user engagement and attract new users to the app.

This will involve several different steps for the students, including:

- Researching the target audience for the WeVibe app.

- Developing a social media content calendar.

- Creating engaging and relevant content for social media platforms.

- Analyzing the performance of social media posts and making adjustments as needed.

By the end of the project, students should complete the following tasks:

- A detailed target audience analysis for the WeVibe app.

- A social media content calendar with planned posts and content ideas.

- Engaging and relevant content created for social media platforms.

- Analysis of social media post performance and recommendations for adjustments.

Final deliverables:

- A comprehensive marketing strategy report including the target audience analysis, social media content calendar, content samples, and performance analysis.

- A presentation outlining the marketing strategy and its expected impact on user engagement and app growth.

Will support with direction, and all materials required for students to be successful on this project by providing everything they need to be succesful