The goal of this project is to create a comprehensive social media marketing plan for Appy.Yo. This plan should include strategies for increasing brand awareness, engaging with customers, and driving sales. The plan should also include tactics for leveraging existing platforms such as Facebook, Twitter, Instagram, and YouTube.

By the end of the project, students should demonstrate:

- Understanding of Appy.Yo's business goals and target audience.

- Research and analysis of the current social media landscape.

- Creation of a comprehensive social media marketing plan.

- Identification of potential areas for improvement.

Final deliverables should include:

- A written report outlining the research and analysis conducted, as well as the social media marketing plan.

- A presentation summarizing the research and analysis, as well as the social media marketing plan.

• to meet with them and onboard them to appy.yo
• set out a project plan and monitor it
• discuss objectives and goals
• ongoing meetings and communication