Our team is looking to take our online presence to the next level in order to drive organic traffic to increase job applications, new customer and partner connections, and to enhance general brand awareness. We already have regular social media posting, but are under-educated in search engine optimization (SEO) and have done little to nothing to design our website to support this process.

Project activities will include:

• Educating our team on how to optimize our web presence for SEO
• Researching keywords to determine the most relevant terms that our customers, partners and recruits search for
• Researching Search Engine Optimization requirements for us to rank on the first page of Google for key search terms
• Recommending how to redesign our web site to drive more traffic to the content

Project activities will include:

• Educating our team on how to optimize our web presence for SEO
• Researching keywords to determine the most relevant terms that our customers, partners and recruits search for
• Researching Search Engine Optimization requirements for us to rank on the first page of Google for key search terms
• Recommending how to redesign our web site to drive more traffic to the content

Final deliverables should include:

• A report containing a plan on how to execute an SEO process to use the most relevant SEO keywords for our company
• A report demonstrating how to redesign the website to support this process

Students will connect directly with us for mentorship throughout the project. We will be constantly available to answer questions and will meet with them weekly throughout the project.