Ptarium, an early-stage startup, is seeking to raise funds to cover software development costs. The challenge is to design an effective crowdfunding campaign that resonates with potential backers and clearly communicates the value proposition of Ptarium's software solution. The project aims to leverage the skills of marketing and business students to create a compelling campaign strategy. The team will conduct market research to identify target audiences, craft engaging messaging, and select the most suitable crowdfunding platform. By applying classroom knowledge of marketing strategies and digital communication, students will gain practical experience in developing a real-world fundraising campaign.

- Analyze current crowdfunding trends and successful campaigns.

- Identify and define target audience segments.

- Develop a marketing strategy tailored to the identified audience.

- Create a timeline and budget for the campaign.

- Design promotional materials and content for the campaign.

The project deliverables include a comprehensive crowdfunding campaign strategy document, which outlines the research findings, target audience analysis, and proposed marketing tactics. Additionally, students will provide a detailed timeline and budget plan, along with sample promotional content. These deliverables will equip Ptarium with a clear roadmap to launch their fundraising efforts effectively.

- Crowdfunding campaign strategy document.

- Target audience analysis report.

- Marketing strategy and promotional content samples.

- Timeline and budget plan for the campaign.