On-demand Additive Manufacturing

Ptarium aims to develop an on-demand additive manufacturing capacity to meet the fabrication demands of Batswana. The project seeks to address the need for rapid, cost-effective, and customizable manufacturing solutions in Botswana. By leveraging additive manufacturing technologies, the goal is to create a scalable and efficient system that can produce high-quality parts and products on-demand. This project will enable learners to apply their knowledge of 3D printing, materials science, and manufacturing processes to design and implement a prototype system. The project will also involve researching the specific needs of the Batswana market and ensuring that the solution is tailored to meet those needs effectively.

EcoLux Ecommerce Platform

EcoLux is a platform that will fill the gap between Ptarium's on-demand 3D printing and client demand by creating a retail platform for third-party items. The portal will link aware customers with verified sustainable companies, providing a selected range of completed items that exceed Ptarium's production capabilities. This project will provide students the chance to use their knowledge in web development, user experience design, and e-commerce approaches. The team will focus offering a seamless purchasing experience, incorporating secure payment methods, and ensuring mobile responsiveness. 

Digital Marketing Strategy Enhancement

Ptarium plans to boost brand awareness and engagement with a comprehensive digital marketing approach. The assignment requires students to analyze Ptarium's existing activities and find areas for improvement. They will create a comprehensive web strategy that combines social media, email marketing, and search engine optimization. The project enables students to apply classroom information in a real-world setting, ensuring that tasks are completed within a certain period while also learning useful insights into digital marketing techniques.

Crowdfunding Campaign Strategy for Ptarium

Ptarium, an early-stage startup, is seeking to raise funds to cover software development costs. The challenge is to design an effective crowdfunding campaign that resonates with potential backers and clearly communicates the value proposition of Ptarium's software solution. The project aims to leverage the skills of marketing and business students to create a compelling campaign strategy. The team will conduct market research to identify target audiences, craft engaging messaging, and select the most suitable crowdfunding platform. By applying classroom knowledge of marketing strategies and digital communication, students will gain practical experience in developing a real-world fundraising campaign. - Analyze current crowdfunding trends and successful campaigns. - Identify and define target audience segments. - Develop a marketing strategy tailored to the identified audience. - Create a timeline and budget for the campaign. - Design promotional materials and content for the campaign.