We are a fairly new (two years old) non-profit (Africompassion.org) doing humanitarian work in Tanzania, East Africa. Our primary mission is sponsoring a pre-primary and primary school in Kogaja, Rorya, Mara, Tanzania. Our organization consists of a board of six part-time volunteers and a few other volunteers who help with website content and email campaigns.

Our main challenge is raising funds to build additional classrooms, hire teachers and purchase equipment and books to run the school.

We would like to collaborate with students to develop a marketing strategy to increase the number of donors and increase donor engagement.

The purpose of this project is to design and implement the main elements for a digital marketing campaign focused on four main areas.

1.      Marketing strategy

2.      Website development and improvement

3.      Social media messaging and advertising campaign

4.      Email marketing campaign

This will involve several different steps for the students, including:

• Developing a marketing strategy
• Website improvements, including SEO and messaging
• Digital advertising campaign including applying for and using Google Ads grant for non-profits.
• Social media marketing campaign to increase website traffic
• Creating marketing content in the form of posts, emails, brochures, etc.
• Donor retention strategy

What tasks will learners need to complete to achieve the project goal?

               Develop updated website using WIX.COM tools

               SEO review and modification to website               

Develop marketing materials, including brochures, marketing collateral such as t-shirts, other branded items

By the end of the project, students should demonstrate:

• Familiarity with our mission and goals
• Deployment of marketing content
• Updates to our channels

Develop updated website using WIX.COM tools

SEO review and modifications to website

Apply for Google Ads grant for non-profits

Develop advertising campaign, including social media, Google Ads, and email.                     

Develop marketing materials, including brochures, marketing collateral such as t-shirts, other branded items using our current logo as a brand.

Develop a donor retention strategy

We can provide students with:

• Information about our goals and vision and projects accomplished.
• Media and content and brand materials (logo)
• Access to website development tools (wix.com)
• Access to mass email marketing tools and email list (we currently have access to a list of 450,000 addresses and a mailchimp account.)
• Social media accounts (Facebook, Instagram, Twitter, Youtube)