Creating Graphic Design Assets for Africompassion a Non-profit / NGO and private school in Africa

Africompassion is are a registered 501c3 non-profit in the US and partner with Africompassion Organization NGO in Tanzania. Our non-profit has a new logo and we have some older logos and design assets. We want to refresh the older designs and add some graphic elements. We need help in designing the school logo and refreshing it based on a new school motto, which is proposed to be Truth, Honour, Courage. Currently the school name is the Africompassion School for Hope This involves Creating a new branding guide that is new and based on our new logo but still aligned with our existing branding including fonts, colors, logo usage and imagery to be used. Specific items we need are a school uniform logo / school flag tee-shirt design Meeting with the project manager to evaluate the choices made for the branding book to ensure it is aligned with company branding goals, and making any necessary revisions. Designing and presenting thumbnails for design assets (banner ad, illustration, infographic, etc) based on the branding guide to be included in a proposal and presented to the project manager. Executing the full designs for each branding asset using Canva, based on the approved thumbnails. Creating multiple thumbnails with different color schemes based on the colors in the branding guide.

Develop digital marketing strategy and campaign for Africompassion USA 501c3 non-profit

We are a fairly new (two years old) non-profit (Africompassion.org) doing humanitarian work in Tanzania, East Africa. Our primary mission is sponsoring a pre-primary and primary school in Kogaja, Rorya, Mara, Tanzania. Our organization consists of a board of six part-time volunteers and a few other volunteers who help with website content and email campaigns. Our main challenge is raising funds to build additional classrooms, hire teachers and purchase equipment and books to run the school. We would like to collaborate with students to develop a marketing strategy to increase the number of donors and increase donor engagement. The purpose of this project is to design and implement the main elements for a digital marketing campaign focused on four main areas. 1.      Marketing strategy 2.      Website development and improvement 3.      Social media messaging and advertising campaign 4.      Email marketing campaign This will involve several different steps for the students, including: Developing a marketing strategy Website improvements, including SEO and messaging Digital advertising campaign including applying for and using Google Ads grant for non-profits. Social media marketing campaign to increase website traffic Creating marketing content in the form of posts, emails, brochures, etc. Donor retention strategy What tasks will learners need to complete to achieve the project goal?                Develop updated website using WIX.COM tools                SEO review and modification to website                Develop marketing materials, including brochures, marketing collateral such as t-shirts, other branded items By the end of the project, students should demonstrate: Familiarity with our mission and goals Deployment of marketing content Updates to our channels