During this project, students will deliver a comprehensive business strategy (business plan, case study, and pitch deck) for an e-commerce site. Business students will use classroom skills to craft standard documents that will be used to communicate the company's offering to prospective partners, investors and partners.

The project deliverables include a detailed market analysis report, a presentation summarizing key findings, and strategic recommendations for Ptarium's Ecommerce platform. The report should cover;

1. Executive Summary (max 250 words)
2. Company Description
3. Industry, Target Customer, and Competitive Analysis
4. Product/Service Plan
5. Marketing Plan (Can include Social Media Strategy, Campaign Strategy and Communication Strategy)
6. Operation and Development Plan
7. Management Team
8. Critical Risk
9. Offering
10. Exit Strategy
11. Financial Plan

From the above a business case and a pitch deck can be extrapolated.