LABonWEB is seeking a team of marketing students to design a comprehensive social media marketing campaign aimed at enhancing the visibility and engagement of its virtual learning platform. The project involves understanding LABonWEB’s innovative simulation modules that aid in teaching fundamental laws of physics, chemistry, and biology. Students will analyze the company’s current social media presence, goals, and target audience to identify the most effective social media channels and strategies. The project will require students to plan and propose various types of content tailored to each selected channel, ensuring alignment with the company’s educational mission. Additionally, students will identify key performance metrics to monitor the campaign’s success and create a detailed social media content calendar. This project provides an opportunity for students to apply their marketing knowledge in a real-world context, focusing on strategic planning and content creation.

The deliverables for this project include a comprehensive social media strategy report that outlines the chosen channels, content types, and strategies tailored for LABonWEB. Students will also provide a social media content calendar detailing the timeline and key steps of the campaign. Additionally, a list of recommended metrics for monitoring campaign performance will be included. As a bonus, students may suggest social media management tools to facilitate content scheduling and management.