Marketing Plan

Our company advertises thousands of products online. We hope to revamp our marketing strategy to attract more customers. We want students to help us build a marketing plan to grow and engage our target market. This will involve several different steps for the students, including: Familiarize themselves with our current marketing goals and strategies. Develop our presence on the Internet. Researching how customers perceive our brand and marketing. Recommending new channels we should use for promotion. Identifying an appropriate budget for advertising. Bonus steps in the process would also include: Recommending updates to our messaging that can better explain our value proposition.

AI-Powered Interactive STEM Lab Creator

LABonWEB aims to revolutionize STEM education by developing an AI-driven platform that simplifies the creation of interactive simulation labs. The current challenge in STEM education is the lack of accessible, engaging, and customizable lab experiences for students. Traditional lab setups can be costly, time-consuming, and limited in scope. This project seeks to address these issues by leveraging AI to automate and streamline the development of virtual labs, making them more accessible to educators and students alike. The goal is to create a user-friendly platform that allows educators to design and deploy interactive simulations tailored to their curriculum needs, enhancing the learning experience and fostering a deeper understanding of complex STEM concepts.

Social Media Marketing Campaign

LABonWEB is seeking a team of marketing students to design a comprehensive social media marketing campaign aimed at enhancing the visibility and engagement of its virtual learning platform. The project involves understanding LABonWEB’s innovative simulation modules that aid in teaching fundamental laws of physics, chemistry, and biology. Students will analyze the company’s current social media presence, goals, and target audience to identify the most effective social media channels and strategies. The project will require students to plan and propose various types of content tailored to each selected channel, ensuring alignment with the company’s educational mission. Additionally, students will identify key performance metrics to monitor the campaign’s success and create a detailed social media content calendar. This project provides an opportunity for students to apply their marketing knowledge in a real-world context, focusing on strategic planning and content creation.

Social Media Marketing Campaign

LABonWEB is a virtual learning medium, distributed through a platform (B2B), to enable institutions to build impactful learning modules. The core of these modules is realistic simulations based on solving fundamental laws of physics, chemistry, and biology. The latest technology will create unique simulation modules providing a conducive learning environment for students by clear visualization of the physical phenomena, explaining course concepts, and providing engaging questions.   We would like to work with students to design a new social media marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, social media campaign goals and target market. Identifying social media channels and strategies suitable for our company. Planning types of campaign content to create for each channel. Identifying metrics to monitor throughout the campaign. Creating a social media content calendar that outlines important steps in the campaign. Bonus steps in the process would also include: Recommending social media management tools to schedule our content.