Creating a Marketing/Business Strategy for a Startup

Closed
MINAI
Toronto, Ontario, Canada
Employer
3
Project
Academic experience
100 hours per learner
Learner
Anywhere
Advanced level

Project scope

Categories
Market research Competitive analysis Product or service launch Sales strategy
Skills
demilitarized zones (dmz) marketing mechanical engineering business strategies research
Details

We're an early-stage startup looking to develop a tech strategy for our cutting-edge technology. We're solving a very interesting & stimulating which will provide them real-world experience. The platform consists of multiple parties: drivers, sellers & customers. A strategy will need to account for these stakeholders & mitigate for all these parties' needs.

The plan should include:

  • Final Report
  • Extensive Research
  • Key Recommendations & Metrics

The startup has been backed by organizations such as DMZ, Harvard Affiliates, & some of the top 100 founders in Canada. Students will be mentored by CEO & founder who has both a mechanical engineering & software background.

Deliverables
No deliverables exist for this project.
Mentorship

Students will be mentored by CEO & founder who has both a mechanical engineering & software background and a keen eye for business opportunities.

About the company

Company
Toronto, Ontario, Canada
Retail, Consumer goods & services, Transport, trucking & railroad, Apparel & fashion

We're an on-demand delivery & marketplace platform where customers can purchase goods from eCommerce brands with global footprints at a cheaper cost and with real-time fast delivery. It's like uberEats but for eCommerce brands/goods. We're a modern company, that thinks creatively and brings about disruptive ideas.