Visual Identity Design for Startups

Open
Ptarium
Kanye, Southern District, Botswana
Bakang Tau He / Him
Founder
(1)
4
Project
Academic experience
120 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Graphic design Branding & style guides Illustration
Skills
target audience infographics identity design branding brand identity logo design
Details

Ptarium is seeking a creative team to develop a cohesive visual identity for its seven startups. The goal is to create unique and engaging infographics, logos, and graphics that effectively communicate each startup's brand message and values. This project provides an opportunity for learners to apply their design skills and knowledge of branding principles to real-world scenarios. The team will work closely with Ptarium to understand the unique aspects of each startup, ensuring that the visual elements align with their individual missions and target audiences. The project emphasizes the importance of consistency in design while allowing for creative expression within each startup's brand framework.



- Understand the branding needs of each startup.


- Develop a unique logo for each startup.


- Create a set of infographics that visually represent key data or concepts for each startup.


- Design additional graphics that support the overall brand identity.

Deliverables

The deliverables for this project include a comprehensive visual identity package for each of the seven startups. This package will consist of:



- A distinctive logo for each startup.


- At least two infographics per startup that effectively convey important information.


- A set of additional graphics that complement the brand identity.


- A brief report explaining the design choices and how they align with each startup's brand values.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes
Decent work and economic growth

About the company

Company
Kanye, Southern District, Botswana
2 - 10 employees
Advanced manufacturing, Business services, Consumer goods & services, Clean technology
Representation
Sustainable/green

Ptarium leverages new solutions by providing cutting-edge on-demand solutions that help organizations and individuals develop and thrive in an ever-changing environment. Our cutting-edge technologies enable us to transform thoughts into tangible commodities with remarkable accuracy and efficiency.