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Marketing Strategy Capstone Course
MRKT
Marketing Strategy is the capstone course for Marketing majors who are soon to graduate with a Business Administration Diploma. In their final term, students aim to apply their foundations in marketing analysis and planning by working hands-on with real-life clients. They will develop a marketing plan for their clients to help them engage with their audiences and boost their businesses
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Marketing Strategy
MKT
Through their program, students from Red River Polytechnic have gained a foundation in the strategic marketing aims to reach prospective consumers and turn them into customers of the products or services the business provides. Students have developed analytical and decision-making skills using and will be able to apply this with your organization in a project to make sound and informed planning and marketing recommendations. In teams, students will work collaboratively to develop a marketing plan.
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Marketing Strategy
Marketing
Through this course, students from Red River Polytechnic have gained a foundation in the strategic marketing aims to reach prospective consumers and turn them into customers of the products or services the business provides. Students have developed analytical and decision-making skills using and will be able to apply this with your organization in a project to make sound and informed planning and marketing recommendations. In teams, students will work collaboratively to develop a marketing plan, implement a digital marketing campaign, and create engagements with your prospective customers using a customer relationship management system.
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Integrated Marketing Communications
MRKT-3117
Students will help solve marketing problems by providing communication solutions. Students will integrate various forms of communication and messaging in a marketing campaign to ensure clarity, consistency, and maximum impact. In this project, students will evaluate the strategic roles of a variety of communications, identify target customers, communicate brand awareness and create communications. The students will work in teams to collaboratively develop an integrated marketing campaign. Whether you are launching a new product, promoting your business, or trying to reach new audiences, integrating traditional and modern day marketing techniques is an excellent advantage. In this project, a group of students will analyze your current marketing activities and suggest solutions from traditional to social media and propose methods to strategically leverage these tools to achieve your goals.
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Marketing Strategy
Marketing
Through this course, students from Red River Polytechnic have gained a foundation in the strategic marketing aims to reach prospective consumers and turn them into customers of the products or services the business provides. Students have developed analytical and decision-making skills using and will be able to apply this with your organization in a project to make sound and informed planning and marketing recommendations. In teams, students will work collaboratively to develop a marketing plan, implement a digital marketing campaign, and create engagements with your prospective customers using a customer relationship management system.