Project Tradeshow Marketing Campaign - Pharma

The main goal of the project is to sell Tradeshow Displays and Graphics to Pharmaceutical, BioMed, and Medical companies and provide Travel Kits to their marketing teams. The target audience includes Marketing Managers, Sales Managers, Marketing Coordinators, Tradeshow Coordinators, and other Sales and Marketing professionals at specific companies and their competitors. The project aims to highlight Travel Displays for the Marketing and Sales Teams of the target audience.

Strategic Prospecting Plan

Our company is looking to develop a sales team by creating an outreach process for when they are onboarding. We are hoping to find students that are excited to build a plan with us that will create a simple step-by-step market plan for reaching our target audience. This will involve several different steps for the students, including: Identify key contacts Write and plan what our message is Create a guide to help us find new clients Bonus steps in the process would also include: Building a script for our sales team to use

UX/UI Design - Website UX/UI Revamp Work

We’re looking for UX/UI talent! Do you have a background or interest in user experience design or user interface design?  We’d love to see what you would do with the Catalogue page [insert link to your own site; you might like to replace] on our website. Put yourself in the shoes of a user experience designer working for our company, and give this page a complete refresh. If you were redesigning this page to increase conversion rates, visual appeal, clarity, and customer delight - what would you change?  This can include adding or removing elements from the page, adding interactive or animated features, changing the customer journey from this page, and/or completely redesigning the look and feel. Outcomes Your challenge submission can be an interactive mockup, flat wireframes, a functional website, a photoshop file - whatever gets your vision across.  Please feel free to be creative and depart from the design of the rest of the site if you choose, but submissions that take into consideration our branding will be assessed more favourably. 

Virtual Internship Opportunity: Marketing

The primary focus for the student will be: Branding - Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors. Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign. Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for existing service and new products; conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; identify expansion opportunities; identify key messaging for new products Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content. SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads. Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts. E-Commerce Lead Generation - driving leads to our new e-commerce platform. Our goal at the end of this experience is: Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share. Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer. Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance. SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines. Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content. Other duties the student may complete could include : Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as Google Ads Content development, including social posts, blog posts, LinkedIn articles, and website copy. We will plan to communicate with our virtual intern(s) using these communication tools: Zoom Video, Phone, Email, Skype, Text Primary contact : Gregory, CEO