SEO and Digital Strategy

Shoo-Foo has been on the market since 2007. When we launched the company, our goal was to help introduce bamboo textile into the home linens market. Today, Shoo-Foo advertises a small collection of eco sustainable home textile products online. We are in the process of growing our products line and re-positioning the brand as the go-to brand for natural fibers at home. Our team is looking to significantly improve the SEO optimization of our website to reach 2 major goals: 1) improve the speed of the site 2) increase organic traffic to the site. To do this, we hope to run an SEO audit of our website, and fix and/or the issues and weakness. This will involve several different steps for the students, including: Technical SEO : Crawl Errors: -  Use Google Search Console (or other tool) to identify and fix crawl errors. -  Check for broken links and ensure proper redirection. Website Speed: -  Analyze website speed. -  Suggest actions to improve website speed and reduce load times. -  Implement few of those actions. Mobile-Friendliness: -    Ensure the website is mobile-friendly and provides a good user experience on various devices. -  Fix issues, if needed. On-Page SEO : Keyword Optimization: -  Analyze current keyword usage and identify relevant keywords for the home linens industry. -  Optimize meta titles, descriptions, and headers with targeted keywords. Content Quality: -  Assess the quality and relevance of existing content. -  Suggest improvement to the content structure. -  Suggest types of content to be added to the site in the future. Internal Linking: -  Review internal linking structure to improve navigation. -  Suggest internal links to relevant pages using natural anchor text. URL Structure: -  Ensure clean and SEO-friendly URL structures. User Experience and Design : Navigation: -  Evaluate website navigation for a smooth user experience. -  Improve the organization of categories and products, if needed. -  Optimize images and multimedia elements for faster loading. -  Suggest actions to improve the user experience. Off-Page SEO : Backlink Analysis: -  Evaluate the quality and quantity of backlinks to the website. -  Disavow toxic or spammy backlinks using Google Disavow Tool. Google Analytics: -  review Google Analytics to track website performance. -  Suggest improvement to the site based on Google Analytics data.