Working with LulAI on their B2B Technology Sales Talent Acquisition and Compensation Strategy was a rewarding experience. The team’s openness to innovation and collaboration allowed us to design effective solutions tailored to their needs. Key highlights included implementing AI-driven sourcing tools, competency-based assessments, and a competitive compensation model balancing base pay with performance incentives. Despite challenges like addressing skill gaps in a competitive market, we successfully aligned recruitment and compensation strategies with LulAI’s growth goals, ensuring a robust and inclusive approach to building their sales team.

Roberto provided our class with a dynamic project and real-life experience to accelerate our learning this semester. He presented a wealth of information on our launch call, answered class questions, and gave us opportunities to clarify LulAI's needs as we progressed through our tasks. Thank you very much for this opportunity!

Hello Roberto, We never got to speak. Unfortunately, we lost three members of our team. So, the product submitted today is from both Rania and I (Mily). This project has reinforced a core principle that the recruitment and selection process is dynamic, complex and a critical part of human resource management in organizations. It has allowed me to acquire an understanding and appreciation of a new industry – SaaS B2B. Before you can craft a tailored recruitment strategy, it is important to develop an understanding of the business, positions, performance metrics etc. It has given me a new appreciation for startup businesses and the resources limitations they face. As an example, having always had access to 3rd Party Compensation Salary Survey’s, I learned how difficult it is to complete a comprehensive market compensation analysis for B2B Sales positions. You have to really dig as detailed information is limited. Regardless, I think we pulled some interesting Canadian Market Data and recommendations for you and your team to consider. This project challenged me to think, consider and recommend strategic initiatives that are cost effective and focused on improving outcomes. I strongly believe LuLAI can build a strong Employee Value Proposition that is competitive despite budget constraints. This assignment wasn’t just about completing a “Paper”, we were given the opportunity to educate, influence and enable a business. Thanks Mily

It was a great opportunity to put our skills and what we have been learning into practice. I wish Roberto and LulAI all the success going forward.

It was a great experience working with Roberto! Thank you for the opportunity.

As a group, we very much appreciated learning from you Roberto! You were readily available, quick, and thorough to reply, and open to our feedback and ideas, so that we can best work for LulAI, and you! What an enriching experience this has been for us all, and we thank you for the opportunity to apply the course concepts and theories to a real-world situation, via your company; LulAI. Kindest regards! Group 9 - Tiffany Perreira-Jardine(team leader), Heather McNicol, and Medina Ali

Roberto has been very pleasant to work with. He has been very responsive to any information or clarity our team has needed

Rising startup with professional staff and leadership.