- Companies
-
-
North Bay, Ontario, Canada
-
- Categories
- Branding & style guides Market research Sales strategy Copy writing Marketing strategy
Achievements
Latest feedback
Project feedback
Project feedback
Project feedback
Recent projects
Graphic Design Intern
Filz Candle Co. is preparing to bring to market a patent-pending, refillable candle jar. The main focus of this project will be creating different graphic design assets that will be used for media and product packaging. This will involve several different steps for the students, including: Developing Social Media Assets : Crafting engaging visuals that will capture the attention of our online audience. Designing Packaging : Design packaging that represents our company's unique identity and appeals to our customers.
Content Creator & Social Media Marketing Campaign
Filz Candle Co. is preparing to bring to market a patent-pending, refillable candle jar. The main focus of this project will be creating content (primarily video content) to raise brand awareness. We would like to work with students who are comfortable being in front of a camera to create video content for various social media platforms to educate the public on our product. You will be responsible for strategizing social media campaigns and developing the respective social media content (pictures, videos, posts, etc.,). You will also be responsible for analyzing the social media content and helping to develop social media campaigns. This will involve several different steps for the students, including: Familiarizing themselves with our companyβs products, social media campaign goals and target market. Identifying social media channels and strategies suitable for our company. Planning types of campaign content to create for various channels (TikTok, Fb, IG, Pinterest, YouTube) Identifying metrics to monitor throughout the campaign. Creating social media content (this will be the primary focus)
Website and Packaging Design Assets
The main goal for the project is to create graphic design elements for packaging and the company website that align with the brand identity and mission of Filz Candle Co. The designs should be innovative and eco-friendly to reflect the company's commitment to disrupting the current candle market with their refillable candle jar. This will involve several different steps for the students, including: - Researching the brand identity and mission of Filz Candle Co. - Ideating and creating illustrations and icons for packaging and website elements. - Writing copy for the packaging and website that communicates the eco-friendly and innovative nature of the refillable candle jar. - Collaborating with the Filz Candle Co. team to ensure the designs align with their vision and goals.
Media Relations
Filz Candle Co. is preparing to bring to market a patent-pending, refillable candle jar.Β The main focus of this project is Media Relations. Learners will collaborate with the directors to enhance brand recognition and reputation in the sustainable luxury candle market. By developing and executing a strong strategy, the project aims to secure positive media coverage, create crucial assets, and establish the brand and its innovative refillable candle jar as industry leaders.