Creative Strategies to Market web-based Agricultural Solutions.

Our organization is interested in investigating new marketing solutions to implement that are budget-friendly and realistic to improve our reach to potential clients to grow sales. This project may include, but is not limited to: Investigate AgSights current marketing strategy & areas of improvement Identify & determine marketing channels for various customer segments (i.e. age demographics, industries) Identify key communication strategy & marketing material to capture client interest for web-based solutions Strategies to grow awareness and following of our not-for-profit and its solutions. The final project deliverable is a report including highly detailed research, analysis, and actionable marketing recommendations. Final deliverables from this course will be used to assist our sales and marketing teams to improve our sales approach and to generate new marketing material & strategy to draw our client prospects interest and grow sales.

Creative Website Re-design to Market Agricultural Software Solutions.

AgSights is a member cooperative with headquarters in Elora, Ontario that has been in business since 1993. We focus on bridging intelligence among producers, retailers, and consumers to bring 3 core values to agri-food businesses and their products; integrity, trust and value. As a not-for-profit, AgSights works to design, build and support innovative software solutions stemming from our customer’s needs. Project Scope: Our organization is interested in improving our digital marketing through initiatives that are budget-friendly and realistic to improve our reach to potential clients to grow sales. This project may include, but is not limited to: Facilitate updates and advancements to our current WordPress website Improve website & company SEO Blog posts & client tools Identify & determine marketing channels for various customer segments Identify key communication strategy & marketing material to capture client interest for web-based solutions Strategies to grow awareness and following of our not-for-profit and its solutions The final project deliverable we would expect is a fully functional, easy-to-use, updated website that is launched with improved SEO and client material, along with any actionable marketing recommendations. Final deliverables from this course will be used to assist our sales and marketing teams to improve our sales approach and to generate new marketing material & strategy to draw our client prospects interest and grow sales.

Data Reporting and Visuals for Software

Our product inventory, production and sales tracking software, bioLinks, is the area of our business that students would focus on. The goal will be to devise and implement one or multiple data visualization and reporting tools that help our current and prospective clients create more value and run their business more efficiently. Example reports/visuals that our clients are currently interested in are: A report that helps clients understand the margin of their products- this report would help clients understand what products are more profitable and help them address pricing. Seasonal sale trends- how do the sales of different products vary over the year. This could allow comparisons between the client's Sales Reps ore between sales in the Current Year vs a Previous Year An overview of partially filled orders to understand what products they were short on for each order- For example a client could have received an online order from a customer for 10 different products but they only have 9 of these products in inventory. Our client would like to be able to view these partially filled orders to better understand what is missing in them so that when that product is in inventory they can complete the order. This could reveal short comings where our client could understand that consistently they are short on a product. Inventory levels over the past 6 months for their different products- Note the average client would sell 100 different products, but the range could be from 10 - 1000+ products per client Inventory/sales projections- as clients use bioLinks more and more this data visualization system could understand their past sales and inventories to make projection reports on what their sales and inventories could be for each product. In general, the data visualization system/tool would be customizable by the client. For example, a client could use the tool to see their total sales projections for the next 6 months today but could change this to just for the next 3 months.